SMASH Advisory Board

Headshot of Rod BaileyRod Bailey
Diamondback Health / Integro
Healthcare Services

Entirely focused on senior care marketing and sales information. Not being an after-thought makes the content outstanding!


Dena BoheimHeadshot of Dena Boheim
Vice President, Marketing
Lifespace Communities

I love SMASH! To finally have a conference that focuses on exactly what I do day-in and day-out is amazing and my team thinks so, too. Sales, digital, traditional marketing, it's all here. And the opportunity to connect with individuals who are in roles similar to me is invaluable. If you can only attend one conference, SMASH should without a question rise to the top of your list.

Dean DellariaHeadshot of Dean Dellaria
Corp Director of Marketing and Sales
Liberty Senior Living

One of my most favorite weeks of the year is the week of SMASH! Not only do I have the opportunity to connect and engage with my peers, I am re-energized with all of the great content shared by senior housing industry as well as non-industry leaders. Make sure SMASH is on your calendar or you are definitely missing out!

Wes FullerHeadshot of Wes Fuller
CEO and Founder

SMASH is a unique opportunity for sales and marketing professionals to come together and collectively discuss our industry, ways we can make it better, and how we can help each other improve in the process. This is why we at Further absolutely love being a part of the conversations that only SMASH can generate.


Michelle Glass Headshot of Michelle Glass
Senior Vice President, Senior Living and In-Home Services
Bethesda Health Group

It only took attending once to know this is a must attend conference for senior care sales & marketing. Inspiration and innovation at every turn. Sessions lead by industry professionals with up-to-date, real life information and strategies. A community of like-minded people who are passionate about those we serve.


Chris Harper Headshot of Chris Harper
Vice President of Communications
The Arbor Company

SMASH is my favorite conference of the year! It rivals many of the "non-senior living" sales and marketing conferences that I attend and is leaps and bounds ahead of the industry-specific conferences I've been to. I love that it is wholly dedicated to sales and marketing for senior living. The conference is the right mix of education and networking. And that's not networking for the fun of it, but truly connecting with other sales and marketing professionals to talk about the issues that vex us all.

Kristin Hambleton Headshot of Kristin Hambleton
VP, Sales and Marketing
Presbyterian Senior Living

I always look forward to the SMASH conference and have been attending since its inception. Because of this conference, I have had the ability to form peer relationships across the country, and further develop my professional skills. I've always enjoyed the conference sessions that are specifically targeted to address emerging trends and existing challenges in our industry. I go back every year energized with new ideas and validation of best practices. I tell everyone that I meet that if there is only one conference you can attend, that they have to come to SMASH!

Dianna Huckestein Headshot of Dianna Huckestein
VP, Sales and Marketing
Judson Senior Living

SMASH brings together the best of the best in sales and marketing in senior living services. I'm excited to support this forward-thinking group of individuals that helps to create opportunities to connect and to expand our strategic knowledge.

Suzanne NagelHeadshot of Suzanne Nagel
VP of Marketing

Since I came into this industry 5 years ago, SMASH has been the conference that I value most - for the learning, for its sales and marketing focus, and for the chance to meet peers. The caliber of the speakers and content is top-notch.


Fran Palma Headshot of Fran Palma
Sr. Vice President, Integrated Marketing and Digital Strategies
Covenant Living



Amy PurcellHeadshot of Amy Purcell
National Director of Sales
Juniper Communities



Hal Price Headshot of Hal Price
SVP, Marketing
Aegis Therapies

SMASH brings together the best and the brightest in senior care sales and marketing to address strategies for adapting to a rapidly evolving healthcare landscape. The opportunities to collaborate with industry leaders will help advance our knowledge and allow us to share best practices. Together, we can set the course for success.


Shonia RusselleHeadshot of Shonia Russelle
Assistant Vice President, Marketing and Communications
Otterbein Senior Lifestyle Choices

SMASH filled the gap of the missing component which our industry so desperately needed. A conference, forum, community, as well as a network of its own created by professionals in our field who understand what sales & marketing professionals desire, is truly inspiring.



Heather TerharkHeadshot of Heather Terhark
VP, Ancillary Services
VIVAGE Quality Health Partners

SMASH is an amazing opportunity to network with colleagues and keep up with sales and marketing newest technology and trends.


Ramona WiltHeadshot of Ramona Wilt
VP of Strategic Marketing and Sales
Presbyterian Homes




Rick WestermanHeadshot of Rick Westermann
Chief Marketing Officer
Life Care Services

The intensive focus on sales and marketing with talented peers and valuable vendors makes SMASH truly unique. Each conference I have attended, I walk away with actionable strategies and tactics.