Shonia Russelle

Shonia Russelle is an accomplished senior living sales and marketing executive with 30 years of experience, specializing in strategic marketing, brand development, and business growth across the post‑acute and senior living continuum. As Vice President of Marketing and Communications for Otterbein SeniorLife, she leads multi‑state initiatives that elevate brand engagement, strengthen market position, drive census growth, and enhance organizational performance. Her leadership is known for transforming teams, modernizing marketing functions, and aligning brand strategy with long‑term organizational goals.

Prior to joining Otterbein, Shonia served as Vice President of Sales and Business Development and Corporate Director of Business Development for Guardian Elder Care, where she oversaw business development operations for 31 facilities across Ohio, Pennsylvania, and West Virginia. She previously held the role of Regional Director of Sales at CommuniCare Health Services, directing a multi‑state team of business development professionals and supporting enterprise‑wide growth strategies throughout Ohio and Pennsylvania.

Her expertise spans sales leadership, marketing strategy, communications, and enterprise‑level business development. She has served on the American Heart Association Executive Leadership Board for eight years and the SMASH Senior Living Sales and Marketing Advisory Board for more than a decade, contributing her insights and experience to advance the senior living field at both state and national levels. Shonia holds a Bachelor of Organizational Management from Tiffin University along with certification in Strategic Marketing, and is a 2023 alumna of the Larry Minnix Leadership Academy.