Where Senior Living Gets Smarter

Join 500+ senior living sales and marketing leaders to discuss what's working. Sharpen your strategy, pressure-test your approach, and leave with a plan for managing growth. There's nothing else like it in senior care—anywhere.

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SMASH Attendees Interacting

What Makes SMASH Different

SMASH brings together C-suite and senior sales and marketing leaders from the largest multi-site senior living providers. Each year, 500+ members of the SMASH Community gather to reimagine how sales and marketing drive occupancy and revenue, decode modern senior and adult-child decision-making, stress-test differentiation strategies in crowded markets, integrate AI and technology into real operating models — not as trends, but as tools — and exchange unfiltered insight with peers solving the same high-stakes challenges.

From executive-level strategy sessions to immersive workshops and curated roundtables, there’s nothing else like it in senior care. Anywhere.

  • 500+ Participants
  • 3 to 1 Ratio of Providers to Solution Partners
  • 1 Incredible Experience

Who Should Attend?

  • SMASH Attendees Interacting

    SMASH 2027 is a must-attend event for leaders and marketing and sales professionals in senior living. Connect with fellow leaders and solution partners in educational and social activities that create lasting and valuable connections. 

    C-Suite Leaders: CEOs, COOs, CMOs, CROs
    EVPs, SVPs, VPs, Directors of Sales, Marketing, Advertising
    SVPs, VPs, Directors of Corporate Development 
    SVPs, VPs, Directors of Business Development
    VPs of Professional Referral Sales
    VPs or Directors of Digital Marketing

    Convince Your Boss to Send You to SMASH

  • "The content was solid, relevant, and actionable. If I'm going to dedicate my limited time to a conference, it MUST have that kind of value. SMASH definitely hit that mark."

    Scott Apel, Vice President of Sales and Marketing Strategy, Beatitudes Campus

  • "Every presentation was interactive, and having networking and table discussions just added to the learning. I loved Birds of a Feather! Cannot wait for next year!"

    Vice President of Marketing

  • "An amazing opportunity to get together with others at roundtable discussions to share knowledge. What better way for great takeaways!"

    Kristin Cherry, VP of Sales and Marketing, Traditions Management

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What to Expect

What is SMASH

SMASH is a leadership conference for senior living sales and marketing executives responsible for driving growth. Designed specifically for senior-level operators, SMASH brings together decision-makers to exchange strategic insight, share real-world performance strategies, and address the evolving revenue challenges facing senior living organizations today.

What's on the SMASH agenda?

For more than a decade, SMASH has served as a trusted forum for senior living sales and marketing leaders committed to improving performance, strengthening alignment, and advancing the work across the industry. The event focuses on:

  • Strategic growth and revenue accountability

  • Peer-to-peer conversations at an executive level

  • Practical frameworks that translate back to real communities

  • Candid discussions about what’s working and what isn’t

What will I gain from attending SMASH?

Attendees leave SMASH with more than inspiration—they leave with clarity and actionable direction. Expect to gain strategic perspective, proven ideas and frameworks, peer insight, alignment tools, and renewed momentum. SMASH is intentionally designed for decision makers. The conversations are honest, the content is grounded in real performance data, and the environment encourages practical problem-solving. Most attendees return with clearer priorities, stronger peer relationships, and a sharper plan for driving results.

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