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SMASH 2025 Promo Video
Plan Your Experience
Plan Your Experience
Plan Your Experience
Discover Innovative Solutions and Build Invaluable Connections
Elevate your expertise and stay ahead of the curve at the amazing 3-day SMASH event dedicated to the power of engagement and education! Join us for a bigger and better-than-ever program will arm you with forward-thinking, action-oriented strategies to build your market share and win today’s customers.
The meeting also includes dedicated networking events designed to facilitate meaningful discussions and forge valuable connections with peers who share your passion for advancing the senior living industry. Don't miss out on the chance to expand your network and uncover the tools you need to thrive in today's dynamic landscape.
Plan your experience at SMASH 2025 below.
Elevate your expertise and stay ahead of the curve at the amazing 3-day SMASH event dedicated to the power of engagement and education! Join us for a bigger and better-than-ever program will arm you with forward-thinking, action-oriented strategies to build your market share and win today’s customers.
The meeting also includes dedicated networking events designed to facilitate meaningful discussions and forge valuable connections with peers who share your passion for advancing the senior living industry. Don't miss out on the chance to expand your network and uncover the tools you need to thrive in today's dynamic landscape.
Plan your experience at SMASH 2025 below.
Newcomer Only Welcome Orientation
MONDAY, OCT. 20 | 8:00 AM–8:45 AM
Gain valuable insights from the vibrant SMASH community during this orientation series, allowing you to quickly acclimate, forge valuable connections, and engage in exceptional learning opportunities.
Birds of Feather - PROVIDERS ONLY
MONDAY, OCT. 20 | 2:00 PM – 2:45 PM
Jumpstart your learning journey at these roundtables. Connect with like-minded peers within the SMASH Community in a relaxed setting, perfect for brainstorming, sharing challenges, and sparking new ideas. It's a chance to gain insights, swap successes, and get primed for your exciting SMASH journey ahead.
SMASH BASH - Welcome Reception
MONDAY, OCT. 20 | 5:45 PM – 6:45 PM
After a day of learning, it's time to unwind. Whether you're new or a seasoned alum, join our first-night reception. This is where the SMASH community connects, relaxes, and creates lasting memories.
Lunch ‘n’ Learn Roundtables
TUESDAY, OCT. 21 | 12:30 PM – 2:00 PM
Embark on a knowledge feast: 12+ dynamic luncheon talks await your curiosity. Prefer mingling? Opt for an open networking table. Either way, soak in post-session wisdom from fellow trailblazers. Your insights, amplified.
Cocktail Connections
TUESDAY, OCT. 21 | 5:00 PM – 6:45 PM
INDIVIDUAL SUITES
Explore six hosted suites, each offering drinks, food, and lively conversation. It's the perfect chance to unwind, network with friends new and old, and enjoy a cocktail before heading to dinner.
SHELF HELP: Book Club
Tuesday Oct 21 8:00 - 8:45 AM
Wednesday Oct 22 7:15 AM - 8:00 AM
Looking for fresh inspiration? Have breakfast with us and be part of the renowned Senior Living Sales & Marketing Book Club—a well-established industry favorite that has inspired professionals for years. This year, SMASH is proud to host the Book Club for the very first time.
Brooke Saxon-Spencer and Christy Van Der Westhuizen will kick off each morning’s conversation, guiding us through two standout selections that have shaped our club: Simon Sinek’s Start with Why and Will Guidara’s Unreasonable Hospitality.
Expect surprising lessons, busted myths, and real-world examples you can apply ASAP.
The synopsis of the books will be available prior to the start of SMASH.
Important Note: Seating is limited to 50 and is on a first-come, first-served basis.
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