News & Insights

Marketing teams don’t usually fail because they lack creativity. More often, they struggle because their efforts aren’t coordinated. In a

Senior living communities across the United States are experiencing strong and sustained momentum in 2026, as new data points to rising

A new commentary in the Journal of Ageing and Longevity argues that the senior living industry is overdue for a fundamental redesign, one

As couples age, it’s common for health needs to shift unevenly, often leading one partner to take on the role of caregiver. While this

The next generation of senior living residents is not just arriving. It is reshaping the product itself. As baby boomers move deeper into

Healthcare organizations are operating in a complex revenue environment shaped by rising costs, reimbursement uncertainty, and increasing

Marketing budget optimization has become a critical priority as teams face increasing pressure to prove ROI while navigating a more complex

The October 20-22 meeting in Las Vegas will deliver practical insights on the latest trends in sales and marketing and where AI is creating

This article from Kwalu examines how dining models in senior living communities are evolving, with a growing emphasis on “bistro culture” to

In a recent article published on Argentum.org, the national association serving senior living communities, the focus is clear: the most

2027 Summit complements annual SMASH conference and equips sales and marketing C-suite leaders and revenue decision-makers to govern

Senior living is in the middle of one of the most complex revenue environments in its history. Record M&A activity has reshaped portfolios