Agenda

Sarah is a highly accomplished clinical leader with decades of experience driving success across multiple service lines and states. She is committed to continuous learning, quality improvement, and fostering a collaborative environment where clinical excellence can thrive. Her extensive experience in project management, quality improvement, and systems thinking has positioned her as a trusted leader in healthcare operations.

In her 30+ years of practice, has worked in rehabilitation and long-term care as an executive, researcher and educator. She has established numerous programs; authored peer-reviewed publications on topics such as low vision, dementia quality care, and wellness; has spoken at numerous conferences both nationally and internationally. She provides continuing education support to over 30,000 therapists, nurses, and administrators nationwide as National Director of Education for Select Rehabilitation. She is a Certified Alzheimer’s Disease and Dementia Care Trainer, Certified Dementia Care Practitioner, Certified Montessori Dementia Care Practitioner, Certified Fall Prevention Specialist, a Certified Geriatric Care Practitioner, and Trauma Informed Educator.

Beverly Janco Tuttle is Chief Executive Officer of Navion Senior Solutions, which operates more than 50 senior living communities across the Southeast. Inspired by her mother's career as a long-term care nurse, Beverly has spent more than 25 years in senior living, advancing through leadership roles before joining Navion in 2020 and becoming CEO in 2025. Under her leadership, Navion has more than doubled its community count. She is recognized for her people-first leadership, commitment to developing frontline talent, and dedication to building a strong culture. Beverly also serves on Sage's inaugural Client Advisory Board.

With more than 26 years in Senior Living, Lindsey Daugherty is recognized as one of the industry’s most passionate and forward-thinking voices. Often described as a Senior Living unicorn for her rare blend of operational, clinical, and marketing expertise, Lindsey brings a 360-degree perspective to every conversation about the future of care.

As Brightview’s principal brand manager, Julie Masiello, Senior Vice President of Marketing and Technology, focuses on amplifying the company’s messaging about the magic that happens inside the walls of Brightview communities. In addition to leading the organization’s digital marketing, lead generation, and sales efforts, she has responsibility for Brightview’s Information Technology team, which manages business analysis, systems, IT infrastructure, and more. Currently, Julie serves on the Board of Directors for the Graham Equestrian Center – a nonprofit committed to providing local children and adults the opportunity to enjoy riding regardless of income or ability.

Ms. Motto brings more than 30 years of experience in senior level sales and marketing with the nation’s largest senior living organizations, including 20+ years with Belmont Village. She is responsible for developing Belmont’s national marketing strategy and providing companywide field leadership for sales. She is also responsible for the Company’s service product integrity and resident experience.
Before joining Belmont Village, she was Vice President of Sales and Marketing at Sunrise Senior Living. Prior to Sunrise, she was Senior Sales Executive at Marriott Senior Living and prior to that she was at Manor Care.

Marla Rappaport is Vice President of Marketing at Benchmark Senior Living, where she leads brand and digital marketing and market research for close to 70 communities. Her work has driven record-breaking sales, industry leading occupancy, significant YOY growth in total marketing leads, and national recognition for marketing leadership and campaign excellence. A classically trained CPG marketer, Marla previously led global brand and innovation efforts at Kimberly-Clark, Hasbro, and A.T. Cross. She is passionate about purpose-driven storytelling, team development, and using data to spark meaningful engagement. Marla holds a BA from the University of Rochester, an MBA from Washington University.

In his role as senior vice president/chief marketing officer, Rick Westermann drives competitive positioning and improved brand experiences across the LCS Family of Companies. Using his knowledge and experience in community marketing and sales, he leads a team focused on growing the LCS brand through new technology, content, and transformative experiences. Rick’s leadership helped LCS exceed all-time inquiry and sales records and launched the company’s SalesFIRST standards, a comprehensive strategy to drive sales performance and create consistent, high-quality experiences with residents and their families.

Sumita Singh is a global business executive with P&L and commercial leadership experience in B2B and B2C organizations across media, information, data and technology sectors. Currently Sumita is the Executive Vice President and General Manager of Health at U.S. News & World Report, responsible for advancing the company’s mission of delivering actionable and trusted decision support tools and information to help consumers make important healthcare decisions.

Annette Greely is President/CEO of American Baptist Homes of the Midwest (ABHM), where she oversees seven senior living campuses and 60 adult disability group homes serving 1,400 employees. With 30 years leading nonprofit, multi-state aging services organizations, she has guided Continuing Care Retirement Campuses, skilled nursing, memory care, and home health through operational turnarounds, financial stabilization, and culture transformation. Under her leadership, ABHM grew revenue, cut agency staffing over 50%, and improved retention and resident satisfaction. Annette holds an Ed.D. in Leadership and serves on the LeadingAge Minnesota board. She is known for servant leadership and mission-driven governance.

Matt Strange is a senior care executive and operator with more than 20 years of experience improving performance across senior living and skilled nursing organizations nationwide. His work has spanned over 500 communities in more than 40 states, helping operators strengthen staffing stability, financial performance, and care outcomes through disciplined execution and data-driven decision-making.

As Chief Operating Officer of Procare HR, Matt partners with owners and operators to turn workforce complexity into operational advantage. He focuses on leveraging workforce analytics to reduce agency reliance, maximize staffing efficiency, improve retention, and drive more consistent day-to-day operations. His approach is practical and operator-tested, translating data into actions leaders can execute at the community level.

Previously, Matt has held executive roles including Chief Strategy Officer, Chief Transformation Officer, Chief Revenue Officer, and Chief Marketing Officer for multi-state senior living and skilled nursing platforms. Across these roles, he has led acquisitions, integrations, labor turnarounds, and margin improvement initiatives while overseeing operations, HR, recruitment, and sales functions.

Matt holds an MBA from the Jack Welch Management Institute and a bachelor’s degree from the University of Idaho.

Tara Clayton is the Practice Leader – Industry & Risk for Marsh’s Senior Living and LTC Industry Practice. In this role, she advises clients with strategic and tactical advice concerning effective general and professional claim resolution, risk management, and strategies to obtain maximum insurance coverage across lines of coverage. Tara is also actively involved in national and state trade associations, demonstrating her commitment to the industry and her active participation in shaping public policy.

Tara has more than 20 years of experience in the senior care industry through her roles as defense counsel, corporate counsel, and as a claim consultant.

Drew Graham started his practice with Hall Booth Smith, P.C. in 1992, developing expertise in traditional medical and professional negligence. In 1996, Mr. Graham created the firm’s Aging Services Practice Group in response to industry demand for specialist attorneys in the evolving area of healthcare litigation. Drew is committed to making it the go-to resource for providers facing a complex and highly regulated specialty. Drew is frequently called to assist with the management of batch claims, complex discovery, and trial. He works with counsel across the country on developing strategies to address damages in all types of medical cases.

Katie Martin is the Vice President - Operations Legal Counsel for Trilogy Health Services which has over 140 senior living communities in Kentucky, Indiana, Ohio, Michigan, and Wisconsin. In this role, Katie provides legal support to management and field personnel in areas of daily operations as well as providing legal resources, education and training to assist operations. She manages all of Trilogy's professional and general liability claims as well as employment claims and litigation and also works to prevent, investigate and mitigate such claims.

Tana Gall has over 30 years of experience in senior living leadership roles, and she is focused on creating a culture where the 4,000 team members and 7,000 residents who live and work at Merrill thrive. Under Gall’s leadership, the company is recognized as one of the most respected providers of senior living in the country. Gall recently led the launch of the Truewood by Merrill communities with a focus on seniors in the underserved middle market.

Arick Morton is the CEO of NIC MAP, the leading data and analytics platform for the senior housing industry. Under his leadership, NIC MAP has grown significantly, becoming the first official data partner of Argentum and introducing AI technology to enhance data processes. With 15+ years of market data on 35K+ properties, the platform serves over 5,000 customers nationwide. Arick co-founded VisionLTC, which merged with NIC MAP Data Service, and he serves on the Argentum Board of Directors. He serves on the Advisory Board at ASHA and was named a GlobeSt. Senior Housing Influencer.

Sara is an innovative and results-driven healthcare executive with over 20 years of progressive leadership in long-term care, assisted living, and memory care. Combines clinical expertise with a strong background in technology, compliance, and multi-site operations. Recognized for successful systems implementations, regulatory excellence, and building high-performing teams across diverse organizational settings.

Carol serves as the Corporate Director of Resident Services at Vi Living, where she leads health, safety, and well-being initiatives across independent living, assisted living, memory care, and skilled nursing communities nationwide. She holds a master’s degree in public administration and a doctorate in Human Services Administration, and is a licensed nursing home administrator, Certified Dementia Care Practitioner, and Certified Alzheimer’s Disease and Dementia Care Trainer. Carol also serves as a board member for the Alzheimer’s Association – Illinois Chapter.

Ashlea has overseen the creation and implementation of multiple life enrichment programming initiatives, obtained recognition for the Village Orientation training curriculum from the Alzheimer’s Association, and is a certified trainer for the National Council for Certified Dementia Practitioners. She completed her Bachelor of Arts degree in Psychology and Gerontology from Northern Illinois University and her Master of Arts and Doctor of Education degrees in Gerontology from Concordia University in River Forest, IL. She holds current certifications of Certified Alzheimer’s and Dementia Care Trainer, Certified Montessori Dementia Care Practitioner, and Certified Dementia Support Group Facilitator

Doris provides clinical risk services for Marsh’s Senior Living & LTC Industry Practice. She provides consultation to clients regarding organizational and clinical risk to promote risk management solutions and best practices. She uses her healthcare and senior living experience to facilitate practical risk management strategies, and enterprise awareness. Doris received her Doctorate in Nursing Practice from Rush University, is a fellow in the American Society for Healthcare Risk Management and maintains dual board certification in Psychiatric and Family Nurse Practice.

Sue Coppola, RN, BS, is Senior Vice President of Clinical Services at Sabra Healthcare REIT, providing strategic clinical leadership across a national portfolio of post-acute, skilled nursing, senior living, and behavioral health operators. With more than 30 years of executive experience, she integrates clinical excellence, regulatory strategy, and technology innovation to strengthen quality outcomes and mitigate enterprise risk. Previously Chief Clinical Officer for Sunrise Senior Living, she also held executive roles at Emeritus Senior Living, Sun Healthcare Group, and Harborside Healthcare. Sue has contributed to the CDC Long-Term Care Task Force and serves on committees with AHCA/NCAL and Argentum.

Camille Jordan is the Senior Vice President and Chief Clinical Officer at Brookdale Senior Living, overseeing clinical operations, quality, and regulatory compliance. She previously held leadership roles at Signature HealthCARE and Kindred Healthcare and certified as a CMS nurse consultant. A former hospitalist and family nurse practitioner certified nurse, Camille serves on the NCAL, PointClickCare, and Senior Living 100 Advisory Boards and was appointed to the President's Coronavirus Commission for Safety and Quality in Nursing Homes in 2020. She holds an MSN from Walden University and a BSN from Murray State University.

Alli Padelford serves as Vice President of Clinical and Compliance at New Perspective Senior Living, where she leads regulatory excellence, clinical quality, and operational systems supporting high-performing teams. Since joining in 2023, she has strengthened clinical operations and compliance infrastructure across multiple states, previously serving as Senior Director of Regulatory Compliance and Informatics. As a registered nurse, she has led workflow improvement, EHR optimization, policy development, and training initiatives across senior living communities. She is completing her Doctor of Nursing Practice at Post University, researching nursing self-efficacy through delegation training in assisted living.

Liz Jensen, PhD, MSN, RN-BC is Senior Director of Nursing Success & Care Innovation at August Health, an AI-enabled EHR platform serving senior living communities. A board-certified gerontological nurse with over 35 years in senior living, she partners with nursing leaders to ensure technology adoption is practical and grounded in frontline care realities. She previously founded the SPARK Clinical Collaborative and served as Clinical Director at the Direct Supply Innovation & Technology Center, evaluating thousands of emerging technologies with nurse executives nationwide. She holds a PhD from Cardinal Stritch University, researching nurse executives' technology investment priorities in long-term care.

Vipin Bhardwaj is CEO and Co-Founder of NuAIg, an AI advisory and implementation firm serving aging services and senior living providers. He also serves as CEO of Diaspark, a global healthcare technology firm, a role held since 1998. With expertise in AI, intelligent automation, and data analytics, Vipin guides senior living operators in transforming care delivery, workforce operations, and financial performance. A sought-after speaker at LeadingAge, Argentum, CALA, and Ziegler events, he brings practitioner-grounded insights from 50-plus live community implementations. He holds an MBA and an Executive Certificate in AI Strategy from MIT Sloan School of Management.

Mark Lenhard is President and CEO of United Methodist Communities (UMC), one of New Jersey's most respected nonprofit senior living organizations, serving older adults across 10 communities and in-home care programs. With nearly 30 years of executive leadership in aging services, he has held CEO, COO, and senior vice president roles across faith-based, nonprofit, and multi-site continuing care organizations. Since joining UMC in 2022, Lenhard has led strategic growth, governance strengthening, and mission-driven innovation, including the launch of Connexion Communities. He serves on the boards of Methodist Ministry Network and Caring Communities and holds an LNHA license since 1996.

Michelle Anderson serves as Executive Vice President, leading growth strategy for more than 35 communities. With more than 25 years of leadership experience, she has built a reputation for driving sustainable occupancy growth, aligning sales and operations, leading successful new developments, turnarounds and acquisitions, and developing high-performing teams.
Michelle is passionate about creating practical, scalable strategies that improve organizational performance while enhancing the resident experience. A servant leader at heart, she’s committed to developing future leaders and advancing the senior living profession through collaboration, innovation and a steadfast belief that every older adult deserves a community where they can thrive.

Michelle Curnow is a dynamic sales and brand leader with over two decades of experience driving growth, leading high-performing teams, and building strategic pathways for operational excellence. As the Senior Vice President of Sales and Brand, Michelle oversees the full spectrum of sales process leadership, performance analytics, CRM strategy, and integrated branding initiatives across the organization.

Michelle brings a proven track record of elevating team capability, developing sales playbooks, and fostering a data-informed, customer-centric culture. Her leadership in brand strategy and public relations has fueled occupancy and revenue gains, while positioning Asbury as a mission-driven market leader.

Heather brings more than 20 years of experience in operations, sales, compliance, and marketing in senior health care services. Under her leadership as president, Heather provides oversight of daily operations encompassing strategic, financial, operational, sales and marketing aspects of the company’s multiple properties.

Kaden McKenzie is the Director of Sales at Senior Sign, where he leads business development and drives revenue growth for the Senior Living and Skilled Nursing. He’s passionate about helping operators improve their move-in process, enhancing the experience for both communities and residents. Kaden believes operators deserve software tailored to their unique needs and challenges, and he works to deliver solutions that support their success.

Kaden lives in St. George, Utah, just outside Zion National Park, with his wife Kyndal, their son Kingston, and their dog, Odin. They enjoy trail sports, golf, and soaking up the sun.

At Kendal, Max is charged with the development and management of strategic corporate initiatives in support of growth of the Kendal System, development of new and enhanced Kendal Signature Programs, and the continuous improvement of value-add services to affiliate Kendal communities and the signature Kendal At Home platform. Max provides on-demand strategic, organizational, business development, marketing, and planning services in support of long-term growth, expansion, and impact goals of all existing Kendal affiliates. Maxsupports the analysis of new market opportunities, capital expansion, value-based services, technology, and strategy frameworks.

Ted Tzirimis is CEO of Intrex, a technology company creating innovative solutions for seniors and senior living communities. With 15+ years of senior care leadership, he previously served as Chief Innovation Officer at THE MEDICAL TEAM, a national home health and hospice provider, and held roles including Regional Manager. Earlier, he spent six years as a Senior Research Analyst in enterprise software. A frequent press contributor and keynote speaker, he holds an MBA from Virginia Tech and a BA from Franklin & Marshall College.

Caitlin McCollum, SHRM-SCP, is the Director of Associate Experience for Life Enriching Communities, a not-for-profit senior living organization serving older adults across Ohio. She leads work across recruiting, onboarding, leadership development, employee engagement, and culture, with a focus on creating associate experiences that are practical, meaningful, and people-centered. Caitlin brings a thoughtful, real-world perspective to HR, shaped by her background in people operations and her passion for helping leaders better support their teams. She enjoys turning complex workplace challenges into clear, actionable strategies that help organizations create environments where people feel supported, connected, and able to thrive.

Josh Allen is a Registered Nurse and the president of Allen Flores Consulting Group. He has over 30 years of experience in senior living, including executive leadership where he has overseen health services, staff development, recruiting, and regulatory compliance.

Josh consults on clinical best practices, risk management and legal cases, including testifying as an expert on assisted living standards of care.

Josh is certified in assisted living nursing by the American Assisted Living Nurses Association. He also serves on the board of directors of the California Assisted Living Association.

Strategic and driven executive healthcare leader within the senior living and post-acute care industry. Proven results in advancing business operations and development across the full healthcare continuum, utilizing innovation and delivering clinical excellence. Skilled in establishing operational structure for start-up companies and large national organizations while generating profitable results that meet and exceed business goals. Reputable for innovative programs, leadership and communication skills. Dedicated to designing streamlined processes that improve existing operations and guide future efforts.

Angie Fleenor, DNP, APRN, FNP-BC, is Chief Clinical Officer at Sinceri Senior Living, where she oversees the clinical, risk & quality, and resident experience departments. A nurse practitioner by training, she brings a clinician's lens to executive decision-making and is a vocal advocate for nursing leadership in senior living. Overseeing both clinical and resident experience functions, Angie works to break down departmental silos, connect clinical, wellness, and engagement data, and identify early signals of resident decline. She holds a Doctor of Nursing Practice and is board-certified as a Family Nurse Practitioner.

Independent & Assisted Living and Memory Care thought leader. Expert in standards of care, regulations, and identifying causes of adverse events including: falls, pressure wounds, accelerated decline, and infections. USC and Harvard educated. USC Faculty.

Michelle Anderson serves as Executive Vice President, leading growth strategy for more than 35 communities. With more than 25 years of leadership experience, she has built a reputation for driving sustainable occupancy growth, aligning sales and operations, leading successful new developments, turnarounds and acquisitions, and developing high-performing teams.
Michelle is passionate about creating practical, scalable strategies that improve organizational performance while enhancing the resident experience. A servant leader at heart, she’s committed to developing future leaders and advancing the senior living profession through collaboration, innovation and a steadfast belief that every older adult deserves a community where they can thrive.

Bri Stewart is Vice President of Sales Operations at Watercrest Senior Living Group, where she leads strategic sales initiatives driving growth and exceptional customer experiences. With more than 14 years of leadership across senior living, hospitality, healthcare, and revenue strategy, she is known for building high-performing teams and delivering measurable results. Previously, Bri served as Chief Revenue Officer for a private equity-backed hospitality company and Senior Vice President of Sales and Brand for one of the nation's largest nonprofit senior living organizations. She began her career with Marriott and Hilton before earning a master's degree in Speech-Language Pathology before transitioning.

Manny is the co-founder and CEO of Sunbound. He was inspired to start Sunbound after seeing the pain points of senior living firsthand. Prior to Sunbound, Manny spent his career in finance including in healthcare private equity and investment banking.

Andy Eby is a caregiver for Bickford Senior Living, which owns and operates over 60 senior living communities across the country. Bickford built their first branch nearly 30 years ago for Andy’s grandmother, Mary Bickford. She suffered with Alzheimer’s and the Eby family could not find a place they felt comfortable with, so they built what she needed. Andy runs the day-to-day operations and works to be that caregiver who does whatever it takes to make their residents happy, just as they did for Mary. Andy is a Co-Founder of Serviam Care Network whose purpose is to transform how seniors are cared for in America. He is committed to long-term personal development and has completed 5 years of advanced training at the Stagen Leadership Academy. Andy received his bachelor’s degree from Kansas State University and played offensive line for the Green Bay Packers and St. Louis Rams.

James Balda is President and CEO of Argentum. In this role, Balda is responsible for the overall leadership of the Association and is charged with transforming the vision and mission of Argentum to meet the changing needs of the senior living industry.

Before joining Argentum, Balda served in several roles at the National Restaurant Association where he was responsible for advancing the association’s business development, insurance and financial services product strategy, focusing on enhancing the member value proposition and growing the membership base, transforming the association’s brand, marketing and communications activities and expanding relationships with state partners.

Before joining the National Restaurant Association, Balda served as Senior Vice President of Membership and Professional Development at America’s Health Insurance Plans. In this position, he was responsible for the association’s member services, professional training, customer service, and online media programs.

As an accomplished association professional, Balda brings a wealth of experience in developing proven member value strategies designed to grow and expand membership within the association.

He holds a Bachelor of Arts Degree in English from the University of Maryland, College Park and lives in Northern Virginia with his wife and four children.

Toly Molitvenik built and led senior living communities long before he built a technology company. As founder of All Seasons, he wrote medication policy, trained medication technicians, and carried the audits and liability that come with getting it right. He saw where documentation and reality diverge in the medroom, firsthand, over and over. That gap became MedHalo: a real-time verification platform built to close it. Today he leads MedHalo's work bringing that same standard to senior living communities everywhere.

Founder of Strategic Dining Services in 2013 and built a dining and hospitality business, training and resources to strengthen in-house personnel and enhance the quality of the dining experience and service focused on supporting self-operated dining programs in senior living by providing hands-on support. With a BA from Michigan State University, David's entrepreneurial spirit has been acknowledged with nominations for Inc. Magazine’s Entrepreneur of the Year award, and he's been honored by Illinois with the Partner in Eldercare award for his dedication to providing meals for seniors in need.

Katie Ellison leads marketing for a 21-community senior living portfolio at SRG Senior Living, where she's spent the last several years figuring out how to make marketing data actually useful to the people running the business, not just reportable, but usable.

Before senior living, she spent years in hospitality marketing, working across hotel portfolios where the same tension existed: ownership wants results, operations wants support, and marketing is stuck translating between the two. That experience shaped how she thinks about this new phase of senior living, where owners are more involved in performance than ever and old assumptions, like "occupancy dropped, so send more leads," don't hold up the way they used to.

Katie will talk about what it actually looks like to build a real, working relationship with ownership around data. One where marketing isn't just answering questions, but helping ask the right ones.

Since 2015, Candace has been a driving force behind Yardi's senior living solutions. With a deep understanding of both implementation and client support, she's leading the charge on Yardi’s Senior CRM, working to guide teams, partner with clients, and shape product evolution.
Candace is passionate about turning technology into tangible success for operators. She works hand-in-hand with senior living providers and Yardi’s development teams to champion innovation, most notably playing a key role in the 2023 launch of Senior CRM for Voyager 8. She strives to ensure every community gets the tools, insights, and support needed to thrive.

Allie Smith-Goodwin is an experienced executive operations and sales leader with over 20 years of experience in the senior living industry, spanning entrance fee community CCRCs to multiservice senior living product lines. She has supported sales and operations with some of the biggest providers in the field, consistently driving multimillion-dollar growth and operational excellence. Known for her strategic planning and team-building skills, Allie has led transformative initiatives that enhance customer satisfaction and retention. Recognized as a speaker at OHCA, SMASH, CALA, Senior Housing News conferences in addition to national senior living webinars, Allie is known for her ability to seamlessly integrate sales and operations strategies that enhance customer satisfaction, drive growth outcomes and employee retention, making her a trusted voice and innovative leader in today’s competitive business landscape.

Bri Stewart is Vice President of Sales Operations at Watercrest Senior Living Group, where she leads strategic sales initiatives driving growth and exceptional customer experiences. With more than 14 years of leadership across senior living, hospitality, healthcare, and revenue strategy, she is known for building high-performing teams and delivering measurable results. Previously, Bri served as Chief Revenue Officer for a private equity-backed hospitality company and Senior Vice President of Sales and Brand for one of the nation's largest nonprofit senior living organizations. She began her career with Marriott and Hilton before earning a master's degree in Speech-Language Pathology before transitioning.

Chris has served residents, patients, family members, associates, shareholders, and suppliers for 30 years. Chris is currently in his 10th year as co-CEO for New Perspective. Over the years, Chris served at Brookdale Senior Living, as Executive Vice President, Operations Support. Prior to joining Brookdale, via merger in 2014, Chris was Chief Operating Officer at Emeritus Senior Living. Chris embarked on his journey into seniors housing with Emeritus the latter part of 1998. Throughout his 18 years with Emeritus/Brookdale, he held a variety of servant leadership roles including: operations, health & wellness, administration, procurement, sales, marketing, information technology, innovation and optimization, resident engagement, culinary services, owner relations, and new development. Prior to Emeritus/Brookdale, Chris thoroughly enjoyed direct patient care at Mary Black Memorial Hospital, where he held various positions within the clinical realm.

Chris graduated from Spartanburg College and the University of South Carolina Upstate. Over the years, he successfully attained licenses in: Residential Care Home Administration, State & Federal Nursing Home Administration and from the Board of Nursing. Chris currently serves on the Executive Committee, Board of Directors and as the Public Policy Chairman for Argentum. He is also a member of American Seniors Housing Association (ASHA), National Investment Center for Seniors Housing (NIC) and serves on the board of LeadingAge MN.

Sharon Roth Maguire serves as the SVP/Chief Health & Wellness/Resident Experience Officer at LCS. She has a passion for health and wellness combined with her 30+ years of healthcare industry experience to her role. Sharon and her teams are focused on person-centered, outcome-oriented healthcare delivery as well as supporting people and systems including health and wellness programming, clinical quality support, EHR support, clinical analytics, and clinical regulatory/compliance support across all areas of care for LCS.

Tasha Janssen is Vice President of Operations at Curana Health and a board-certified Family Nurse Practitioner (MSN, FNP-C). She combines clinical expertise with an operator’s mindset to improve care delivery across senior living and skilled nursing settings. With an MBA from Louisiana State University Shreveport, she focuses on aligning clinical quality with sustainable, value-based operations through workflow redesign and strategic partnerships. Her experience spans multi-state teams, complex implementations, and measurable gains in resident outcomes and partner satisfaction. Tasha’s expertise includes post-acute care, business development, and quality-of-life-centered care, with a passion for connecting hospitals, communities, and providers around shared goals.

Katherine Barney is a Registered Nurse and Assisted Living Manager at Westminster Village in Scottsdale, Arizona. With experience spanning home health, assisted living, skilled nursing, and acute care, she has built a strong reputation for leading interdisciplinary teams, improving clinical outcomes, and ensuring regulatory compliance. She leads initiatives focused on resident safety, staff education, and operational excellence through innovative means, including Helpany’s fall-reduction technology. Katherine holds a BSN from Arizona State University and an MHA from Walden University. She is a Certified Dementia Practitioner and recipient of the 2026 McKnight’s Women of Distinction Rising Star award.

Sandro Cilurzo is Co-Founder and CEO of Helpany, an award-winning AgeTech company headquartered in Scottsdale, Arizona, with roots in Switzerland. A Forbes 30 Under 30 honoree, Sandro combines expertise in engineering, AI, machine learning, and cybersecurity with a mission to transform senior living through proactive, privacy-preserving care. Before founding Helpany, he served as Cybersecurity Officer at a Swiss healthcare institution, where he identified a critical gap in fall management and prevention. That insight led to Paul, Helpany’s radar-based technology that helps communities reduce falls by up to 72% without cameras, microphones, or compromising resident dignity across the care continuum.

Brooke Saxon-Spencer grew up immersed in the senior living industry, beginning her career as a Marketing Director at her family’s community in the Chicago suburbs. Her dedication and expertise quickly propelled her to the role of Licensed Nursing Home Administrator, where she transformed the community into Illinois’s leading post-acute rehabilitation center.

After her family sold the business in 2015, Brooke remained deeply committed to senior living, focusing her talents on brand management, strategic marketing, and enhancing the customer experience. As a key member of the executive team at Claiborne Senior Living, she drives marketing strategy, team member training and development, resident engagement, human resources, and innovative initiatives that set the company apart.

A proud alumna of Wheaton College, Brooke resides in Chicagoland with her husband, Caleb. Together, they share three children and five cats. In her free time, Brooke enjoys reading, knitting, and indulging in plain M&Ms.

Jenni Bost is the Vice President of Sales and Marketing for Radiant Senior Living, a multi-community organization serving Independent Living, Assisted Living, and Memory Care residents across four states. She oversees sales strategy, marketing execution, and occupancy performance, with a focus on turning data, CRM insights, and KPIs into clear, repeatable actions for community and regional leaders.

Jenni specializes in building scalable sales cadences, aligning campaigns with local market needs, and coaching teams to consistently improve conversion and revenue. She is passionate about systemizing success—designing frameworks, routines, and training that help senior living organizations move from dashboards to meaningful results.

Michelle Curnow is a dynamic sales and brand leader with over two decades of experience driving growth, leading high-performing teams, and building strategic pathways for operational excellence. As the Senior Vice President of Sales and Brand, Michelle oversees the full spectrum of sales process leadership, performance analytics, CRM strategy, and integrated branding initiatives across the organization.

Michelle brings a proven track record of elevating team capability, developing sales playbooks, and fostering a data-informed, customer-centric culture. Her leadership in brand strategy and public relations has fueled occupancy and revenue gains, while positioning Asbury as a mission-driven market leader.

Katharine is passionate about serving seniors better by helping families navigate complex decisions with clarity, trust, and respect.

As President of Ross Media Solutions, she works closely with her team across two long-standing platforms—SeniorsGuide.com, a senior living research tool serving families since 2001, and BoomerMagazine.com, an editorial publication launched in 2006. Through this work, she has been a firsthand witness to evolving patterns in how older adults and caregivers research, engage, and ultimately choose care. With 25 years of hands-on experience in senior living marketing, she brings a steady, data-informed perspective shaped by long-term consumer behavior trends. Her work emphasizes transparency, predictability, and relationship-driven marketing that balances operator outcomes with a better buying journey for families.

At her core, she believes learning should be engaging and meaningful. She approaches each day with curiosity, a sense of connection, and an openness to the God Winks that often guide her. Outside of work, she enjoys reading, biking, and aerial yoga. Time with her husband Johnny, their 16-year-old son, and a competitive extended family (often over a deck of cards) keeps her grounded and laughing.

At conferences and through LinkedIn, she frequently speaks about senior living marketing, evolving consumer behavior, and what performance data reveals about the real senior living buying journey.

Christy Van Der Westhuizen is a senior living sales and marketing executive with more than 18 years of experience leading high-performing teams, driving occupancy growth, and building strong sales cultures. As Senior Vice President of Sales & Marketing at Jaybird Senior Living, Christy is passionate about developing sales leaders, strengthening community performance, and bringing energy, strategy, and heart to the senior living industry. Known for her engaging leadership style and practical approach, she speaks on sales leadership, team development, marketing strategy, and creating momentum in challenging markets.

Jessi Weldon serves as Executive Vice President of Sales and Marketing for Primrose Retirement Communities. Her senior living career began as a Resident Aide during college and has grown through more than 20 years of leadership in sales, operations, and executive strategy. Jessi is passionate about helping teams build meaningful connections, coaching sales professionals to move beyond information-sharing into conversations that truly matter, and supporting families through important life decisions. As a parent of a medically complex child, she is also a disability rights advocate whose perspective continues to shape her leadership and commitment to inclusion, dignity, and belonging.

Angie Fleenor, DNP, APRN, FNP-BC, is Chief Clinical Officer at Sinceri Senior Living, where she oversees the clinical, risk & quality, and resident experience departments. A nurse practitioner by training, she brings a clinician's lens to executive decision-making and is a vocal advocate for nursing leadership in senior living. Overseeing both clinical and resident experience functions, Angie works to break down departmental silos, connect clinical, wellness, and engagement data, and identify early signals of resident decline. She holds a Doctor of Nursing Practice and is board-certified as a Family Nurse Practitioner.

Takeiah Sadler, AC-BC, CADDCT, CDP, is the Vice President of Resident Experience for Sinceri Senior Living, where she leads resident engagement, life enrichment, and memory care strategies across a multi-state portfolio of senior living communities. With more than a decade of senior living leadership experience, she partners with operational, clinical, and community leaders to create resident-centered experiences that enhance quality of life, strengthen community culture, and support operational excellence. A national speaker and educator, Takeiah specializes in leadership development, dementia education, and helping senior living teams translate engagement into meaningful outcomes for residents, families, and organizations.

Lydia Nguyen, PhD, is the Principal Researcher at LifeLoop. She earned her doctorate in Neuroscience from the University of Illinois Urbana-Champaign, where she specialized in aging cognitive neuroscience and neurodegenerative diseases, as well as the role of technology in supporting aging populations. At LifeLoop, Lydia leads collaborative research initiatives to measure the impact of technology on residents, families, and staff. Her work helps translate day-to-day experiences into meaningful data, highlighting the value that LifeLoop and its partners bring to senior living. She was recently recognized as a 2025 Future Leader in Senior Housing & Senior Living by WTWH Healthcare.

Christy Cunningham is a senior living sales and marketing leader with more than 20 years of experience helping organizations strengthen performance through strategic growth, talent development, and customer engagement. As Founder of Gusto Consulting, she partners with operators, investors, and technology companies to improve sales strategies, marketing alignment, and operational outcomes. A recognized industry speaker and thought leader, Christy is passionate about sharing practical, actionable insights that help senior living organizations drive measurable results and build stronger teams.

As Strategic Development Manager at ActiveDEMAND, Shay partners with senior living organizations to maximize the value of their marketing technology. With expertise in customer success, strategic planning, and business growth, she helps operators align technology with their goals, strengthen customer engagement, and drive measurable results. Shay is passionate about building long-term partnerships that help senior living teams improve performance, increase adoption, and achieve lasting success.

Sean Leonard is the CEO and Co-Founder of ActiveDEMAND, a customer acquisition and engagement platform used widely in senior living. A results-driven entrepreneur, he has 30+ years of experience launching and growing technology businesses and 20+ years in global sales and marketing. Sean holds a BSc and MSc in Computer Engineering and an MBA in Technology Commercialization. His work focuses on practical AI, marketing automation, and measurement that ties activity to move-ins and revenue.

Amber Dahle, Vice President of Memory Care and Programming, leads strategy and innovation for engagement, programming, and dementia care across Harmony's communities. With over 15 years in senior living, she's known for building person-centered programs that boost quality of life and business outcomes alike. Amber has led national rollouts of engagement models integrating brain health, life enrichment, and dementia care into daily operations, emphasizing data-driven storytelling and cross-department collaboration. An active Alzheimer's Association advocate through "Do What You Love to End ALZ," she holds a Family and Human Development degree from Utah State University and is a Certified Dementia Trainer.

Traci Taylor-Roberts is Chief Executive Officer of Harmony Senior Services. She brings more than 25 years of leadership experience across senior living, home health, and hospice, with a track record of building teams, strengthening operations, and advancing resident-centered care. Prior to joining Harmony, she served as President of Sodalis Senior Living and held senior leadership roles in sales, revenue enhancement, and operations. Traci is known for her practical, people-first leadership style and her commitment to helping both residents and team members thrive.

Charles de Vilmorin is SVP of Resident Engagement at LifeLoop and co-founder of Linked Senior, a resident engagement platform acquired by LifeLoop. He has spent more than 19 years working at the intersection of senior living, dementia care, life enrichment, wellness, and technology. Charles is a Certified Dementia Practitioner, Validation Method Worker, and MEPAP 1 graduate. His work focuses on helping senior living communities move from activity delivery to measurable engagement, connection, purpose, and resident well-being.

Tara Clayton is the Practice Leader – Industry & Risk for Marsh’s Senior Living and LTC Industry Practice. In this role, she advises clients with strategic and tactical advice concerning effective general and professional claim resolution, risk management, and strategies to obtain maximum insurance coverage across lines of coverage. Tara is also actively involved in national and state trade associations, demonstrating her commitment to the industry and her active participation in shaping public policy.

Tara has more than 20 years of experience in the senior care industry through her roles as defense counsel, corporate counsel, and as a claim consultant.

Donna Fudge, Esq. has developed a nationwide practice specializing in the defense of health care providers over the past 18 years. She has argued before the Florida and Wisconsin Supreme Courts, and the Florida, Pennsylvania, New Jersey and Wisconsin Appellate Courts. Donna has also spoken at many national seminars regarding the defense of health care providers. Moreover, her ideas regarding defending the health care industry have been published in national legal magazines. Furthermore, she developed a recognized expertise in Arbitration, including the drafting and enforcement of arbitration agreements as well as successfully defending health care providers in the Arbitration forum.

Michelle Adam, RN, BSN, BC is a Registered Nurse with a Bachelor of Science in Nursing, certification in Gerontology, and more than 25 years of experience in skilled nursing, long-term care, assisted living, memory care, and dementia services. She has served in clinical leadership roles including Director of Clinical Services, National Director of Resident Care, and Vice President of Health & Wellness. Michelle specializes in clinical operations, quality improvement, compliance, and team development. Known for her collaborative leadership style, she is passionate about mentoring teams, advancing clinical excellence, and enhancing quality of life for older adults.

Strategic and driven executive healthcare leader within the senior living and post-acute care industry. Proven results in advancing business operations and development across the full healthcare continuum, utilizing innovation and delivering clinical excellence. Skilled in establishing operational structure for start-up companies and large national organizations while generating profitable results that meet and exceed business goals. Reputable for innovative programs, leadership and communication skills. Dedicated to designing streamlined processes that improve existing operations and guide future efforts.

Kim Elliott joined Brookdale in July 2014 and has served as our Senior Vice President and Chief Nursing Officer since August 2021. She previously served as our Senior Vice President of Clinical Services from July 2014 until August 2021. Elliott has more than 27 years of experience in senior living and has developed a care philosophy based on the importance of individualized care, personal choice and resident independence. Before joining Brookdale, Ms. Elliott served as Senior Vice President of Clinical Quality and Compliance for Centerre Healthcare Corporation and Director of Compliance and Risk Management for Kindred Healthcare. Ms. Elliott received a BSN in nursing from the University of Kentucky and a Master's degree in nursing with a nursing executive specialty from Chamberlain University. She serves on the Argentum Clinical Quality Executive Roundtable, on the Dean’s Advisory Board for the Central Florida University School of Nursing, as a member of the Nightingale Society, and as a member of the 2022 Nashville Healthcare Council Fellows cohort.

Angie Fleenor, DNP, APRN, FNP-BC, is Chief Clinical Officer at Sinceri Senior Living, where she oversees the clinical, risk & quality, and resident experience departments. A nurse practitioner by training, she brings a clinician's lens to executive decision-making and is a vocal advocate for nursing leadership in senior living. Overseeing both clinical and resident experience functions, Angie works to break down departmental silos, connect clinical, wellness, and engagement data, and identify early signals of resident decline. She holds a Doctor of Nursing Practice and is board-certified as a Family Nurse Practitioner.

Independent & Assisted Living and Memory Care thought leader. Expert in standards of care, regulations, and identifying causes of adverse events including: falls, pressure wounds, accelerated decline, and infections. USC and Harvard educated. USC Faculty.

AJ Cipperly has been in the senior living industry for over 20 years. She graduated from Auburn University with a Master’s in Education and Health Promotion. AJ has worked as an Activity Director and a licensed Assisted Living Administrator for the state of Alabama and helped develop the East Alabama Medical Center Senior Living Education Department, providing training and education for 5 senior living communities, including a skilled nursing facility.
She is a Florida CORE trained and licensed Assisted Living Administrator. AJ holds certificates in conducting caregiver facilitator support groups; is a certified dementia care trainer for the State of Florida and is also a certified trainer for Teepa Snow’s Positive Approach to Care strategies & techniques. AJ has presented educational sessions for both local and national professional associations and been a keynote speaker for family and professional caregiver conferences. In her role as Vice President of Memory Care for the Arbor Company, she oversees all aspects of the company’s memory care programs and initiatives, ensuring quality, developing programming and providing training to team members.

Kelly McCarthy has been in the senior health industry for over 30 years. Kelly is the Vice President of Engagement and Memory care Services for the Northbridge Companies. She is a Board-Certified Dementia Educator for the National Institute for Dementia Education, and a certified educator for the Alzheimer’s Associations. Kelly is the author of Brass Ring Memoirs: Encouraging stories using practical methodologies to help caregivers reach for their goals in Alzheimer's and dementia care. In 2018 Kelly’s 8-hour Brass Ring Dementia Professional educational program was approved as a nationally recognized dementia certification through the National Institute for Dementia Education.

Cole Smith joined Brightview Senior Living as the Corporate Director of Dementia Care Services in 2020, bringing nearly two decades of health care experience with him from a variety of settings: hospital systems, skilled nursing communities, hospice, and assisted living communities. He holds a master's degree in gerontology from the Leonard Davis School of Gerontology at the University of Southern California. He is currently working on his MSW through PennWest University. He’s spent much of his career supporting those living with, and those caring for those living with, Alzheimer’s disease and related dementias. He is a member of the Alzheimer’s Association’s Dementia Care Provider Roundtable and is the co-chair of Argentum’s Memory Care Roundtable. He is an end-of-life doula and facilitates a caregiver support group through the Alzheimer’s Association’s Greater Maryland chapter. He lives in Baltimore, Maryland with his husband, Ryan, and their two dogs, Roscoe and Linus.

Ashley Moyer brings over a decade of HR experience, including 10 years in senior living, and a passion for talent acquisition that goes beyond filling roles. Her HR Generalist background gives a practical view of the employee experience, shaping hiring strategies that hold up after day one. As Manager, Talent Acquisition at Asbury, she leads efforts across nine locations in three states (and can probably cite regulations in her sleep), using AI and workforce analytics to build scalable strategies that strengthen culture. She believes great hiring is where culture begins—and when done right, it solves more problems than it creates.

With 20 years of healthcare experience spanning acute care, post-acute care, home-based services, and senior living, Kara brings a unique perspective on the workforce challenges and opportunities shaping the healthcare industry. A significant part of her career has focused on healthcare workforce strategy, including agency staffing during the COVID-19 pandemic, proactive workforce development, and the use of analytics to better understand and address talent needs.

Kara is passionate about bringing people into an industry she deeply believes in and helping organizations understand what attracts, motivates, and retains their workforce. She believes that building a stronger healthcare workforce starts with understanding people, not only what draws them to healthcare, but what inspires them to choose a particular organization, find purpose in their work, and build a lasting career.

Kara brings a people-centered, forward-thinking perspective to the conversation around workforce development, talent engagement, and the evolving strategies needed to build a more sustainable workforce for senior living and beyond.

Jenni Bost is the Vice President of Sales and Marketing for Radiant Senior Living, a multi-community organization serving Independent Living, Assisted Living, and Memory Care residents across four states. She oversees sales strategy, marketing execution, and occupancy performance, with a focus on turning data, CRM insights, and KPIs into clear, repeatable actions for community and regional leaders.

Jenni specializes in building scalable sales cadences, aligning campaigns with local market needs, and coaching teams to consistently improve conversion and revenue. She is passionate about systemizing success—designing frameworks, routines, and training that help senior living organizations move from dashboards to meaningful results.

Jessi Weldon serves as Executive Vice President of Sales and Marketing for Primrose Retirement Communities. Her senior living career began as a Resident Aide during college and has grown through more than 20 years of leadership in sales, operations, and executive strategy. Jessi is passionate about helping teams build meaningful connections, coaching sales professionals to move beyond information-sharing into conversations that truly matter, and supporting families through important life decisions. As a parent of a medically complex child, she is also a disability rights advocate whose perspective continues to shape her leadership and commitment to inclusion, dignity, and belonging.

Emily Alexander is the Chief Customer Officer at WelcomeHome Software, and has been the driving force for WelcomeHome’s CX function, and CX driven product development since the company’s founding. With more than 5,000 customers today, Emily’s organization supports WelcomeHome's customers with product adoption, strategic product support, and data-backed advisory.

Stephanie Robert is Vice President of Marketing & Communications at Argentum, the national association representing senior living providers and industry partners. She leads marketing strategy, content development, member communications, and engagement initiatives that promote Argentum’s programs, events, research, and advocacy.

Stephanie also leads Argentum’s I Love Senior Living movement, a national storytelling initiative celebrating the people, purpose, and everyday impact of senior living. With experience across association marketing, communications, events, and storytelling, she is passionate about helping senior living organizations share stronger stories, build meaningful connections, and advance the future of the industry.

Julie brings 25+ years of operations, systems and leadership experience in long-term care and senior living to her role as VP of Operations at MealSuite. A Registered Dietitian for 28+ years, Julie recently added a Master's degree in Health Administration to her credentials, reflecting her commitment to both clinical expertise and organizational leadership. Her impact on the field was recognized in 2022 when she received the Marie Taylor Award for Excellence in LTC, Seniors Nutrition and Dietetic Practice — a prestigious honor celebrating visionary champions of the dietetic profession and dedicated advocates for the rights and well-being of older adults.

Virginia is a visionary strategic leader dedicated to crafting exceptional, resident-centered hospitality experiences that harmonize innovation with fiscal responsibility. She champions the evolution of dining and hospitality by leveraging forward-thinking strategies, mentoring emerging leaders, and embedding core corporate values into every operation. With a strong focus on cutting-edge and continuous improvement, Virginia drives sustainable quality and growth. Her expertise spans launching new Schlegel Villages locations, cultivating strategic partnerships, and pioneering next-generation service models, positioning her as a dynamic force in shaping the future of hospitality within senior living.

Jon brings over 23 years of experience in dietetics and senior living operations to his role as Director of RD Consulting Services at MealSuite. Throughout his career, he has served as a consulting dietitian and held progressive leadership roles in consulting services, including oversight of assisted living operations, corporate partnership development and support for skilled nursing services. Jon graduated summa cum laude with a bachelor's degree in Culinary Nutrition from Johnson & Wales University in Providence, Rhode Island. Outside of work, Jon enjoys hiking, playing basketball and gardening.

Jennifer Mohler is the Vice President of Operations for REGENTRA Care, where she leads the national expansion and operational strategy of an innovative regenerative wellness model for senior living. With more than 20 years of executive leadership experience, she specializes in scaling multi-site operations, developing high-performing teams, and driving organizational growth. Jennifer has led franchise launches, clinical research initiatives, operational integration, and the development of standardized systems that support scalable growth. She is passionate about transforming senior living through innovation, evidence-based wellness, and operational excellence that enhances quality of life for older adults.

Bri Stewart is Vice President of Sales Operations at Watercrest Senior Living Group, where she leads strategic sales initiatives driving growth and exceptional customer experiences. With more than 14 years of leadership across senior living, hospitality, healthcare, and revenue strategy, she is known for building high-performing teams and delivering measurable results. Previously, Bri served as Chief Revenue Officer for a private equity-backed hospitality company and Senior Vice President of Sales and Brand for one of the nation's largest nonprofit senior living organizations. She began her career with Marriott and Hilton before earning a master's degree in Speech-Language Pathology before transitioning.

Marie Wester, MSN, RN, is a senior living clinical executive, Army veteran, and Vice President of Wellness with experience leading multi-site clinical operations, regulatory readiness, quality improvement, and leadership development. Known for practical problem-solving and steady leadership, Marie focuses on building systems that strengthen teams, improve outcomes, and support sustainable excellence. Her leadership approach blends accountability, operational discipline, and collaboration across clinical, operational, sales, and support teams. She brings a service-driven perspective to senior living, with a commitment to developing leaders, advancing care, and supporting communities in delivering consistent, high-quality outcomes.

Michelle Anderson serves as Executive Vice President, leading growth strategy for more than 35 communities. With more than 25 years of leadership experience, she has built a reputation for driving sustainable occupancy growth, aligning sales and operations, leading successful new developments, turnarounds and acquisitions, and developing high-performing teams.
Michelle is passionate about creating practical, scalable strategies that improve organizational performance while enhancing the resident experience. A servant leader at heart, she’s committed to developing future leaders and advancing the senior living profession through collaboration, innovation and a steadfast belief that every older adult deserves a community where they can thrive.