General Session

State of the Industry and Hero Awards

75 min
Monday, May 24, 2027
2:45 PM - 4:00 PM

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An informed industry is an industry moving forward. Argentum CEO James Balda delivers the State of the Industry address, offering an essential look at the forces shaping senior living and the strategic vision needed for advancing the field. From the challenges ahead to the opportunities emerging across the industry, this session provides important context for senior living leaders navigating what comes next. We’ll also come together for one of the conference’s most meaningful traditions: the Hero Awards, honoring community-level heroes whose dedication and impact represent the very best of senior living. Join us as we recognize these extraordinary individuals and celebrate the people at the heart of our industry.
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