From Skepticism to Scale: How Asbury Transformed Hiring and Elevated the Employee Experience Through AI and Human Expertise

Senior living leaders face persistent workforce pressures: labor shortages, rising recruitment costs, turnover, and increasing demands on talent teams. While artificial intelligence (AI) has generated excitement, many operators remain hesitant-questioning trust, implementation complexity, and whether technology can support the human-centered culture that defines both senior living and employee experience.


At Asbury Communities, workforce transformation has never been solely about efficiency, but about strengthening the employee experience from the start. A 9-time Great Place to Work� winner, Asbury exceeds national benchmarks in pride, camaraderie, and respect by focusing on hiring the right people at the right time-recognizing that culture begins before day one.


This session explores how Asbury moved beyond skepticism to implement AI-powered hiring tools and predictive workforce insights while preserving human connection. By leveraging predictive signals and emerging technologies, Asbury built scalable strategies that reduce administrative burden and allow recruiters to focus on meaningful candidate relationships.


Leaders will gain insight into overcoming resistance, building trust, and positioning AI as an enhancement to human expertise. Live audience polling will enable participants to benchmark workforce challenges, AI adoption readiness, and trust levels against peers, guiding real-time discussion and shared learning.


Attendees will also explore measurable outcomes, including reductions in overall turnover (40% to 23.7%) and new hire turnover (120% to 58%). Participants will leave with actionable strategies to evaluate technology investments, drive ROI, and strengthen employee experience while maintaining the human connection critical to senior living.