How a Boring, Age-Old Topic Has Become One of the Most Innovative Opportunities to Reduce Cost, Improve Outcomes, and Drive Revenue in Senior Living

This fireside chat, will explore how senior living operators can reframe incontinence from a routine cost center into a strategic area of innovation. The conversation will examine the connection between incontinence and three costly, ongoing realities in senior living: urinary tract infections, falls, and skin integrity issues. Audience and speakers will discuss how these issues affect resident well-being, antibiotic stewardship, caregiver workflow, risk exposure, and financial performance.


Incontinence may be one of the oldest topics in senior living, but it has become one of the most innovative opportunities to improve care, reduce cost, and rethink operations. The issue itself is not going away. Neither are the downstream challenges it influences most directly: UTIs, falls, skin breakdown, staff burden, and avoidable expense. The real opportunity is not to "solve" these problems once and for all, but to manage them more intelligently.


Audience participation will be built into the session through guided discussion, real-world scenarios, and interactive questions that help attendees compare their own challenges and approaches with peers.