Sales & Marketing Roundtable: Between Yes and Move-In

Session Description: The window between a family signing a contract and actually moving in is one of the most consequential — and least optimized — stretches in the senior living experience. Anxiety peaks, families second-guess decisions, and staff are often too focused on logistics to notice. This panel of operators will share how they've intentionally redesigned that window to reduce friction, build family confidence, and set the tone for the long-term relationship with the community. Panelists will discuss what the move-in experience looks like from a family's perspective, where communities commonly drop the ball, and what small changes made the biggest difference. The session will include facilitated peer exchange where attendees share their own approaches and pressure-test ideas in small groups.