Strategy. Leadership. Results.

This is where senior living gets smarter.

October 5-7, 2026 | JW Marriott Resort & Spa, Las Vegas
Register

  • SMASH brings together C-suite and senior sales and marketing leaders from the largest multi-site senior living providers.
  • Sharpen your strategy, challenge your assumptions, and participate in real growth conversations.
  • If you lead occupancy, revenue, and organizational performance, this is your professional community.
Register
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October 5-7, 2026 | JW Marriott Resort & Spa, Las Vegas
Register
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What Makes SMASH Different

Each year, 500+ members of the SMASH Community gather to reimagine how sales and marketing drive occupancy and revenue, decode modern senior and adult-child decision-making, stress-test differentiation strategies in crowded markets, integrate AI and technology into real operating models — not as trends, but as tools, and exchange unfiltered insight with peers solving the same high-stakes challenges.

From executive-level strategy sessions to immersive workshops and curated roundtables, there’s nothing else like it in Senior Care. Anywhere.

  • 500+
    Participants
  • 3
    to 1 Ratio of Providers to Solution Partners
  • 1
    Incredible Experience
SMASH Attendees

Who Should Attend?

SMASH 2026 is a must-attend event for leaders and marketing and sales professionals in senior living. Connect with fellow leaders and solution partners in educational and social activities that create lasting and valuable connections. 

C-Suite Leaders: CEOs, COOs, CMOs, CROs
EVPs, SVPs, VPs, Directors of Sales, Marketing, Advertising
SVPs, VPs, Directors of Corporate Development 
SVPs, VPs, Directors of Business Development
VPs of Professional Referral Sales
VPs or Directors of Digital Marketing
 

  • Every presentation was interactive, and having networking and table discussions just added to the learning. I loved Birds of a Feather! Cannot wait for next year!"

    Vice President of Marketing

  • An amazing opportunity to get together with others at roundtable discussions to share knowledge. What better way for great takeaways!"

    Kristin Cherry, VP of Sales and Marketing, Traditions Management

  • The content was solid, relevant, and actionable. If I'm going to dedicate my limited time to a conference, it MUST have that kind of value. SMASH definitely hit that mark."

    Scott Apel, Vice President of Sales and Marketing Strategy, Beatitudes Campus

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