An Inside Look at SMASH
Convince Your Boss to Send You to SMASH
Convince Your Boss to Send You to SMASH
Convince Your Boss to Send You to SMASH
Tell Your CEO: You Must Go!
SMASH returns to Vegas, October 5-7, 2026. This is your opportunity to lead growth in senior living sales and marketing and connect with a community that shares your challenges.
Securing approval can be tough, but we're here to make it easier. Use the copy & paste letter template below to get your boss on board with sending you to SMASH.
SMASH returns to Vegas, October 5-7, 2026. This is your opportunity to lead growth in senior living sales and marketing and connect with a community that shares your challenges.
Securing approval can be tough, but we're here to make it easier. Use the copy & paste letter template below to get your boss on board with sending you to SMASH.
Subject Line: Request for Approval: SMASH - Senior Care Marketing & Sales Summit
Hi [Executive Name],
I’m requesting approval to attend SMASH (Senior Care Marketing & Sales Summit), a premier conference for senior living sales and marketing leaders, taking place in Las Vegas.
SMASH is not a general industry event. It’s built specifically for senior living sales and marketing leaders who are responsible for one thing: driving revenue and occupancy in an increasingly competitive market.
Why this matters now:
- Revenue acceleration: The content is practical and performance-driven — pipeline health, lead quality, sales velocity, and move-in growth.
- Occupancy goal alignment at the leadership level: It equips senior leaders to better integrate marketing, sales, and operations around shared growth goals.
- Competitive advantage: The sessions focus on what’s working right now to generate demand, improve conversion, and protect margin in a tightening landscape.
- Access to top operators: SMASH attracts high-performing, multi-site providers who are solving the same challenges we are. Lots of industry intelligence to be had by attending SMASH.
Expected ROI:
I will bring back actionable takeaways, frameworks, and benchmarks that can be applied directly to drive the organizations goals and future sales and marketing initiatives. I will prepare a post-event summary with key insights and recommendations for our team.
Estimated investment:
- Registration: $1,569
- Travel & lodging: $1,400
- Total: $2,969
Given our focus on occupancy growth and revenue efficiency, this is a modest investment with meaningful upside.
Best,
[Your Name]
[Your Title]
Subject Line: Request for Approval: SMASH - Senior Care Marketing & Sales Summit
Hi [Executive Name],
I’m requesting approval to attend SMASH (Senior Care Marketing & Sales Summit), a premier conference for senior living sales and marketing leaders, taking place in Las Vegas.
SMASH is not a general industry event. It’s built specifically for senior living sales and marketing leaders who are responsible for one thing: driving revenue and occupancy in an increasingly competitive market.
Why this matters now:
- Revenue acceleration: The content is practical and performance-driven — pipeline health, lead quality, sales velocity, and move-in growth.
- Occupancy goal alignment at the leadership level: It equips senior leaders to better integrate marketing, sales, and operations around shared growth goals.
- Competitive advantage: The sessions focus on what’s working right now to generate demand, improve conversion, and protect margin in a tightening landscape.
- Access to top operators: SMASH attracts high-performing, multi-site providers who are solving the same challenges we are. Lots of industry intelligence to be had by attending SMASH.
Expected ROI:
I will bring back actionable takeaways, frameworks, and benchmarks that can be applied directly to drive the organizations goals and future sales and marketing initiatives. I will prepare a post-event summary with key insights and recommendations for our team.
Estimated investment:
- Registration: $1,569
- Travel & lodging: $1,400
- Total: $2,969
Given our focus on occupancy growth and revenue efficiency, this is a modest investment with meaningful upside.
Best,
[Your Name]
[Your Title]
Back to top