Winning Strategies for the Agentic Web: Modern SEO, Generative Content & Conversion Optimization

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The user journey is changing fast. People no longer click ten blue links to visit websites for information; they get answers from ChatGPT, Google’s AI Overviews, and other AI chats. In this session, Matthew Capala from Alphametic will draw on his nearly 20 years of experience in SEO, CRO, and UX to show you how to future-proof your website for the clickless web.

You will learn how to get your website pages cited in AI answers across the web, how to measure performance using the new AI-era KPIs, and how to optimize your content for GEO, AEO, AI bots, modern algorithms, and the agentic web to increase your ROI.

Walk away with a practical playbook to keep your senior care brand visible as AI continues to reshape the marketing funnel.