Matthew Capala

Matthew Capala is the founder of Alphametic, an AI-forward SEO agency, author of “The Psychology of a Website,” speaker, and educator. Starting out as a Polish immigrant on the scaffolds of Manhattan, he learned how to create opportunities he would not have had otherwise by reading SEO forums and seeking mentors. Since his construction years, he has spent the last 18 years delivering results to clients, ranging from emerging to some of the most recognizable brands, such as Novartis, Quest Diagnostics, and L’Oreal. As a practitioner first, he leads client strategy and operations at Alphametic, leveraging the latest strategies in SEO, generative AI, Google Ads, and conversion optimization. As a former WPP agency leader and NYU adjunct professor, his work and ideas have been featured in Forbes, Inc. Magazine, MSN, eMarketer, and Mashable. He’s a charismatic speaker featured at top marketing events, such as Digital Summits and MarketingProfs, and holds three degrees, including an MBA in Marketing.