Sharper Data for Sales and Marketing Leaders in Senior Living

Sales and marketing leaders are being asked to make better calls with more inputs – pricing, concessions, how their buildings benchmark against comparable market properties, new supply coming online, and the financial performance sitting behind it all. In this session, NIC MAP COO Kyle Gardner walks through the latest market data on senior living: where rates are moving, what concession trends the market data shows, how occupancy is trending across care segments, and what new financial benchmarking data shows about how buildings are performing. Attendees will leave with a read on what the data says and a preview of the financial benchmarking conversation continuing at SMASH Focus in May 2027.