Keynote: Beyond Content: Winning Customers Through Conversation

In this convention challenging keynote, you’ll discover why the rules of engagement with today’s customer have radically changed—and why most brands are still playing the old game. In an era of zero-click content, shrinking reach, and AI-driven search answers, the traditional “post more, reach more” approach no longer works. What does? Conversations.

Brooke Sellas will reveal how to stop chasing algorithms and start harnessing the power of listening. Social listening - to your customers, your competitors, and your industry. Using her BIC Framework (Brand, Industry, Competitor), you’ll learn how conversations reveal intent signals that can give your sales and marketing teams an undeniable edge.

The real transformation is this: when you shift focus from creating content to creating connection, you not only build trust and loyalty—you arm sales with the social proof to close deals faster and help support teams deliver experiences that keep customers coming back. This is the future of social media—not as a grind, but as the most trusted channel for understanding, engaging, and winning your customers.

​Session Takeaways:
How to uncover intent signals in everyday conversations that give sales and marketing a competitive advantage.
Why listening beats posting in a no-click, AI-shaped environment—and how to use it to drive visibility and trust.
How to transform conversations into conversion tools that fuel sales, strengthen loyalty, and future-proof your brand.

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