Control the Narrative: The Rise of In-House Marketing Teams

Senior living operators are rethinking how marketing and storytelling get done. Rising costs, slow turnarounds, and generic messaging are prompting a key question: should this work move in-house?
This panel features operators who have built internal marketing agencies. Panelists will share their experiences building teams, navigating challenges, and integrating in-house marketing with day-to-day operations and resident experience.
Learning Objectives
By the end of this session, participants will be able to:

-Identify what drives executive buy-in for an in-house marketing model
-Define the core problems in-house agencies are designed to solve
-Understand which roles are essential to a successful in-house strategy, how to manage turnover and use AI to fill talent gaps
-Anticipate the toughest implementation challenges and lessons learned