Lola Rain

Zach leads enterprise sales, marketing, and brand for Eskaton, a nonprofit senior living provider operating 20+ communities across Northern California and the Bay Area. In that role, he has built and oversees a fully in-house marketing team spanning creative, digital, communications, and sales. Prior to Eskaton, he served as Director of Marketing at Pebble Beach Company, where he built an in-house marketing function for one of the world’s most recognized resort brands. Earlier in his career, he held senior roles agency-side with a focus on media and strategy planning for major national accounts.​​​​​​​​​​​​​​​​

He holds a Bachelor of Arts in Digital Media and Communications from California State University-Sacramento.

Lola Rain has more than 15 years of experience focusing on innovative strategies in senior living and aging services. Drawing on a career that spans operations, marketing, sales, and life enrichment, she partners with executives and frontline teams to pinpoint strengths, build trust, increase momentum, and ultimately hit occupancy goals. Lola’s collaborative approach bridges departments, ensuring that resident and staff experiences, marketing messages, and sales strategies align to attract the right prospects and convert them to satisfied residents.

Beyond occupancy strategy, Lola is a passionate advocate for the language we use in aging services. Through her Words Matter initiative, she challenges industry professionals to examine how everyday words shape perceptions of aging, community, and care. By reframing language, she inspires leaders to not only drive census growth but also foster dignity, belonging, and innovation within their organizations.

Lola has worked alongside companies such as Sequoia Living, Eskaton, Front Porch, Allegro Senior Living, Embodied Labs (VR), React Neuro (VR), Made for Joy (VR), Senior Living Foresight, Habitat for Humanity, and American Heart and Stroke Association, to name a few.

Alexandira leads strategic marketing initiatives across a system of senior living communities. With more than eight years of experience in the senior living industry, Alexandria specializes in building brand visibility, strengthening market positioning, and driving lead generation through integrated, multi-channel marketing campaigns.

Prior to her current role, Alexandria began her career as a Digital Marketing Specialist, leveraging data-driven digital strategies to increase website engagement, generate qualified leads, and expand brand reach across multiple platforms. Her professional background includes experience in both franchising and senior living, giving her a well- rounded perspective on growth-focused marketing strategy.
Alexandria is an active member of the Marketing Committee for the Ohio Aging Services Network and hosts Senior Living Today, The Ohio Masonic Communities’ podcast focused on trends, insights, and innovations in senior living.
She holds a Bachelor of Arts in Communications with a minor in Marketing from the University of Cincinnati.

Albert leads sales strategy, brand, and revenue growth across a diverse portfolio of senior living communities. With a career spanning both agency and in-house leadership, Albert brings a unique perspective shaped by work with brands such as Wells Fargo, Carl’s Jr., California Milk Processor Board, and McDonald’s. He has built high-performing internal marketing teams from the ground up and specializes in evolving organizations from agency-reliant models to more integrated, in-house capabilities
His approach centers on aligning marketing strategy with operational execution, ensuring that sales, marketing, and customer experience work in tandem to better serve older adults and their families. Albert is known for bringing a balanced, pragmatic lens to marketing structure and performance, helping organizations navigate when to build internally, when to partner externally, and how to create systems that support both growth and meaningful connection.

He holds a Bachelor of Arts in Advertising from Pepperdine University and a Master of Arts in Management from University of Redlands.