Lola Rain has more than 15 years of experience focusing on innovative strategies in senior living and aging services. Drawing on a career that spans operations, marketing, sales, and life enrichment, she partners with executives and frontline teams to pinpoint strengths, build trust, increase momentum, and ultimately hit occupancy goals. Lola’s collaborative approach bridges departments, ensuring that resident and staff experiences, marketing messages, and sales strategies align to attract the right prospects and convert them to satisfied residents.

Beyond occupancy strategy, Lola is a passionate advocate for the language we use in aging services. Through her Words Matter initiative, she challenges industry professionals to examine how everyday words shape perceptions of aging, community, and care. By reframing language, she inspires leaders to not only drive census growth but also foster dignity, inclusion, and innovation within their organizations.

Lola has worked alongside companies such as Sequoia Living, Eskaton, Front Porch, Allegro Senior Living, Embodied Labs (VR), React Neuro (VR), Made for Joy (VR), Senior Living Foresight, Habitat for Humanity, and American Heart and Stroke Association, to name a few.