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Faculty

Sean Leonard

MBA, MSC, Bsc, PEng
Co-Founder and CEO
ActiveDEMAND

Sean Leonard is the CEO of ActiveDEMAND, where he leads the development of innovative marketing and sales technology built specifically for senior living. With more than 25 years of experience launching, operating, and growing businesses, Sean understands how the right technology can help teams work more effectively while creating better experiences for prospects and families. Under his leadership, ActiveDEMAND has evolved into an AI-powered platform that brings together journey tracking, marketing automation, sales engagement, reporting, and senior living-focused intelligence. Sean is passionate about helping operators connect data across communities, personalize engagement, improve sales performance, and support their teams with practical AI tools. His focus is on creating technology that helps senior living organizations achieve better outcomes with less effort while keeping meaningful human connections at the heart of every interaction.

2026 Sessions

Fixing the Follow-Up Gap With Data: How Teams Stay Aligned and Take Action Faster

<p>Sponsored By:<br><img src=https://naccme.s3.us-east-1.amazonaws.com/SMASH+2026/ActiveDEMAND.png alt="Upload Image" width="200" /></p>
"Senior living operators, agencies, and technology partners have more data than ever, but many teams still struggle to answer the questions that matter most: What is working? What is not? What should we do next? Too often, it takes too much time and too many manual steps to get clarity, share it across teams, and take action. <br>
In this co-led conversation, a provider partner and technology partner will share a practical approach to using data to drive clearer decisions across the prospect journey. We will focus on how teams can simplify reporting into clear signals, improve sales and marketing coordination, and turn insights into repeatable next steps that reduce manual work. The goal is simple: make data easier to understand and act on, so teams can move faster without adding complexity. <br>
Attendees will leave with a straightforward framework they can use immediately to identify the signals that matter, spot friction in the journey, and turn reporting into action."

Presenter

Wednesday, October 07 9:30–10:15 AM
Room Marquis 6-8
Solution Partner Thought Leadership Session
Faculty

Sean Leonard

MBA, MSC, Bsc, PEng
Co-Founder and CEO
ActiveDEMAND

Sean Leonard is the CEO of ActiveDEMAND, where he leads the development of innovative marketing and sales technology built specifically for senior living. With more than 25 years of experience launching, operating, and growing businesses, Sean understands how the right technology can help teams work more effectively while creating better experiences for prospects and families. Under his leadership, ActiveDEMAND has evolved into an AI-powered platform that brings together journey tracking, marketing automation, sales engagement, reporting, and senior living-focused intelligence. Sean is passionate about helping operators connect data across communities, personalize engagement, improve sales performance, and support their teams with practical AI tools. His focus is on creating technology that helps senior living organizations achieve better outcomes with less effort while keeping meaningful human connections at the heart of every interaction.

Faculty

Heather Salazar

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