Senior living is in the middle of one of the most complex revenue environments in its history. Record M&A activity has reshaped portfolios and leadership structures. Revenue accountability has moved up the organizational chart. And the tools, teams, and decisions required to drive sustainable growth now touch marketing, sales, operations, and capital — all at once.
Accordingly, one message from the SMASH community has been consistent:
We need more space to think at the enterprise level.
More room for executive alignment.
More clarity in an increasingly complex growth environment.
More strategic depth – not just more sessions.
So we built it.
SMASH FOCUS
Frameworks. Outcomes. Clarity. Unified Strategy.
On May 3–4, 2027, SMASH FOCUS will debut at the Omni Nashville—just steps from the energy of downtown’s iconic country music scene.
Created specifically for c-suite, senior-level sales, marketing, and revenue leaders, this intentionally limited-attendance summit is designed to foster strategic density, executive dialogue, and unified decision-making across the full sales and marketing ecosystem impacting resident value, operating margin, and profitability.
“Revenue leadership in senior living has become an enterprise conversation. COOs, CMOs, and VPs of Sales, the finance and operator community are no longer managing separate functions — they’re governing a shared growth system. SMASH FOCUS exists because that conversation deserves its own room, its own format, and its own community.” – Bailey Beeken, Founder & Senior Director, Senior Care Marketing & Sales Summit.
The program will connect demand, conversion, and value strategies into one unified framework—helping leaders move from managing functions to governing performance.
SMASH FOCUS complements the flagship SMASH conference, which returns to Las Vegas October 5–7, 2026, and again in Fall 2027—creating multiple opportunities each year for sales and marketing leaders to sharpen strategy and accelerate growth, whether for themselves or their teams.
Attendance for the inaugural Spring summit will be intentionally limited. The program will include immersive executive strategy labs, rotational working sessions, and structured collaboration designed to turn insight into action. Additional details will be announced soon.
For more information on SMASH and SMASH FOCUS, subscribe to upcoming announcements below.
In addition to SMASH, HMP Global produces the Senior Living Executive Conference (SLEC), The Official Meeting of Argentum, delivering executive-level strategy and peer insight for senior living leaders nationwide.
About HMP Global
HMP Global is the omnichannel market leader in healthcare events, education, and insight — with a mission to improve patient care. For 40 years, the company has built trusted brands including Psych Congress, the premier source for mental health education, and the Symposium on Advanced Wound Care (SAWC), the largest wound care meeting in the world. HMP Global partners with leading experts around the world to deliver more than 450 annual events, medical strategy, and marketing for pharmaceutical and medical device customers through HMP Collective, and pharmaceutical market insight, engaging a global community of healthcare stakeholders that includes nearly 2 million clinicians across 600 medical specialties as well as managed care, behavioral health, senior living, emergency medical, and pharmaceutical commercialization professionals. For more information, follow HMP Global on LinkedIn or visit hmpglobal.com.