Key Features

SMASH

Compared to Other Industry Conferences
Audience Focus Built exclusively for senior living sales and marketing leaders — operators responsible for revenue, occupancy, and growth. Broader senior living or healthcare audiences; often mix operations, clinical, vendors, and entry-level roles.
Content Depth Strategic, revenue-focused sessions covering digital marketing, AI integration, sales performance, data, and organizational alignment — grounded in real-world application. High-level trend overviews or product-driven presentations with limited tactical depth.
Learning Format Interactive by design — roundtables, peer discussions, executive-level conversations, and candid strategy sharing. Primarily lecture-style sessions with limited opportunity for meaningful peer exchange.
Peer Access A tight-knit community of decision-makers who openly share what’s working — and what’s not — across portfolios and markets. Networking tends to be informal and unstructured, often dominated by vendor conversations.
Community & Longevity 13+ years of momentum. A returning executive community that continues conversations long after Las Vegas. Often standalone events with limited continuity or year-round engagement.
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