AI Is Rewriting Local Search: 7 Strategies Senior Living Marketers Can’t Ignore

Local search is being reshaped by AI-driven results, shifting trust signals, and increasingly precise geographic targeting critical to senior living. AI Search Overviews and conversational engines now influence visibility before users ever reach your website. In this session, Kent Lewis will outline seven essential trends and strategies: optimizing for Answer Engine Optimization (AEO), dominating hyper-local markets with geographic content, strengthening structured citations and entity authority, maximizing Google Business Profile engagement, earning and managing reviews strategically, building topical authority through helpful content, and leveraging behavioral signals like engagement and conversions. Senior living professionals will leave with practical, future-ready tactics to improve rankings, increase visibility, and generate more qualified local leads in an AI-first search landscape.

1. Apply AI-era local search strategies including AEO, structured data, and entity signals to improve visibility in Search Overviews and conversational results
2. Build and execute a hyper-local content and Google Business Profile strategy that captures high-intent, geographically targeted traffic
3. Increase qualified local leads by leveraging reviews, behavioral signals, and topical authority to strengthen trust and conversion performance