When Revenue Performance Is Your Goal, You Need More Than Ideas

SMASH is where senior living’s top sales leaders compare what’s actually driving tours, referrals, and move-ins for their entire teams, now.

If Occupancy is on you.

If you run sales in senior living, you know where the pressure lives.

  • Census targets
  • Referral pipelines
  • Tour conversion
  • Competitive markets
  • Responsible for growth… and explaining it upstairs

You’re expected to produce results in an industry where the playbooks aren’t what they used to be.

Hear what’s working today and what will work tomorrow.

What Sales Leaders Actually Talk About Here:

At SMASH, the conversation moves past theory.

You’ll hear how peers are:

  • Fixing broken lead-to-tour response systems
  • Coaching sales teams to improve conversion rates
  • Aligning marketing spend with real move-in outcomes
  • Rebuilding referral networks in competitive markets
  • Using AI tools without losing the human sales process

No recycled sales scripts. Just what operators are testing and refining in the field.

You’re only as smart as the company you keep.

This is not a room full of junior sales reps.

You’ll be surrounded by:

  • Chief Revenue Officers
  • Corporate Sales VPs
  • Regional leaders running multi-community portfolios
  • Operators solving the same census challenges you are

People who own the number. Which means the conversations are candid.

Growth.  Its never simple OR easy.

Occupancy in 2027 won’t move because you generated more leads.

It moves when you hear what experts and authors tell you is working, everywhere, all the time:

  • Sales and marketing operate as one system
  • Teams respond faster and convert better
  • Your agencies and tech stack are executing for future strategic success
  • Operators share what’s actually working

There’s nothing like it in senior care. Anywhere.

If business targets land on your desk, the SMASH Community gets you there.

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