Think Bigger. Lead Smarter. Grow Faster.

This is where senior living gets smarter. SMASH brings together C-suite and senior sales and marketing leaders from the largest multi-site senior living providers. It’s where strategy gets sharper, assumptions get challenged, and real growth conversations happen.

If you lead occupancy, revenue, and enterprise performance, this is your professional community.

Tier 1 Pricing is available for a limited time!

What Makes SMASH Different

Each year, 500+ members of the SMASH Community gather to reimagine how sales and marketing drive occupancy and revenue, decode modern senior and adult-child decision-making, stress-test differentiation strategies in crowded markets, integrate AI and technology into real operating models — not as trends, but as tools, and exchange unfiltered insight with peers solving the same high-stakes challenges.

From executive-level strategy sessions to immersive workshops and curated roundtables, there’s nothing like it in Senior Care. Anywhere.

  • 500+
    Participants
  • 3
    to 1 Ratio of Providers to Solution Partners
  • 1
    Incredible Experience
SMASH Attendees

Who Should Attend?

SMASH 2026 is a must-attend event for leaders and marketing and sales professionals in senior living. Connect with fellow leaders and solution partners in educational and social activities that create lasting and valuable connections. 

C-Suite Leaders: CEOs, COOs, CMOs, CROs
EVPs, SVPs, VPs, Directors of Sales, Marketing, Advertising
SVPs, VPs, Directors of Corporate Development 
SVPs, VPs, Directors of Business Development
VPs of Professional Referral Sales
VPs or Directors of Digital Marketing
 

  • Every presentation was interactive, and having networking and table discussions just added on to the learning. I loved Birds of a Feather! Cannot wait for next year!"

    Vice President of Marketing

  • An amazing opportunity to get together with others at roundtable discussions to share knowledge. What better way for great takeaways!"

    Kristin Cherry, VP of Sales and Marketing, Traditions Management

  • The content was solid, relevant, and actionable. If I'm going to dedicate my limited time to a conference, it MUST have that kind of value. SMASH definitely hit that mark."

    Scott Apel, Vice President of Sales and Marketing Strategy, Beatitudes Campus

Stay Informed

What to Expect

What-to-Expect

    • What is SMASH?

      SMASH is a leadership conference for senior living sales and marketing executives responsible for driving growth. Designed specifically for senior-level operators, SMASH brings together decision-makers to exchange strategic insight, share real-world performance strategies, and address the evolving revenue challenges facing senior living organizations today.

    • What's on the SMASH agenda?

      For more than a decade, SMASH has served as a trusted forum for senior living sales and marketing leaders committed to improving performance, strengthening alignment, and advancing the work across the industry. The event focuses on:

      • Strategic growth and revenue accountability

      • Peer-to-peer conversations at an executive level

      • Practical frameworks that translate back to real communities

      • Candid discussions about what’s working and what isn’t

    • What will I gain from attending SMASH?

      Attendees leave SMASH with more than inspiration - they leave with clarity and actionable direction. Expect to gain strategic perspective, proven ideas and frameworks, peer insight, alignment tools, and renewed momentum. SMASH is intentionally designed for decision-makers. The conversations are honest, the content is grounded in real performance data, and the environment encourages practical problem-solving. Most attendees return with clearer priorities, stronger peer relationships, and a sharper plan for driving results.

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