Grow Occupancy, Generate High-Quality Leads, and Win in a Competitive Senior Living Market

Join 500+ senior living executives, marketers, and sales leaders in Las Vegas for three days of actionable insights, real-world case studies, and unmatched networking.

SMASH is the premier senior living sales and marketing conference, built to help teams increase occupancy, generate qualified leads, and drive sustainable revenue growth. In today’s highly competitive senior living market, alignment between sales and marketing isn’t optional — it’s essential. SMASH delivers the strategies, tools, and real-world insights leaders need to stay ahead.

Through expert-led breakout sessions, hands-on sales and marketing workshops, and strategic roundtables, SMASH supports professionals at every stage of their career — from rising team members to experienced senior living executives. You’ll learn directly from top-performing marketers, sales leaders, authors, and industry experts who bring proven results to the conversation.

Whether you work in independent living, assisted living, memory care, or active adult, SMASH is where the best in senior living sales and marketing come together to sharpen skills, explore new ideas, and build meaningful connections.

Tier 1 Pricing is available for a limited time!

Highlights

Impactful networking opportunities, valuable educational programming, session tracks, and speakers to enlighten key team members on future trends, as well as dynamic interactions with leading solution providers—all in one place.

  • 500+
    Participants
  • 3
    to 1 Ratio of Providers to Solution Partners
  • 1
    Incredible Experience
SMASH Attendees

Who Should Attend?

SMASH 2026 is a must-attend event for leaders and marketing and sales professionals in senior living. Connect with fellow leaders and solution partners in educational and social activities that create lasting and valuable connections. 

C-Suite Leaders: CEOs, COOs, CMOs, CROs
EVPs, SVPs, VPs, Directors of Sales, Marketing, Advertising
SVPs, VPs, Directors of Corporate Development 
SVPs, VPs, Directors of Business Development
VPs of Ancillary Services
VPs of Professional Referral Sales
VPs or Directors of Digital Marketing
VPs or Directors of Technology
Other Sales and Marketing Representatives

  • Every presentation was interactive, and having networking and table discussions just added on to the learning. I loved Birds of a Feather! Cannot wait for next year!"

    Vice President of Marketing

  • An amazing opportunity to get together with others at roundtable discussions to share knowledge. What better way for great takeaways!"

    Kristin Cherry, VP of Sales and Marketing, Traditions Management

  • The content was solid, relevant, and actionable. If I'm going to dedicate my limited time to a conference, it MUST have that kind of value. SMASH definitely hit that mark."

    Scott Apel, Vice President of Sales and Marketing Strategy, Beatitudes Campus

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