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Faculty

Michelle Curnow

SVP Sales and Brand
Asbury Communities

Michelle Curnow is a dynamic sales and brand leader with over two decades of experience driving growth, leading high-performing teams, and building strategic pathways for operational excellence. As the Senior Vice President of Sales and Brand, Michelle oversees the full spectrum of sales process leadership, performance analytics, CRM strategy, and integrated branding initiatives across the organization.

Michelle brings a proven track record of elevating team capability, developing sales playbooks, and fostering a data-informed, customer-centric culture. Her leadership in brand strategy and public relations has fueled occupancy and revenue gains, while positioning Asbury as a mission-driven market leader.

2027 Sessions

Sales & Marketing Roundtable: Between Yes and Move-In

Track Sponsored By: A Place for Mom
Session Description: The window between a family signing a contract and actually moving in is one of the most consequential — and least optimized — stretches in the senior living experience. Anxiety peaks, families second-guess decisions, and staff are often too focused on logistics to notice. This panel of operators will share how they've intentionally redesigned that window to reduce friction, build family confidence, and set the tone for the long-term relationship with the community. Panelists will discuss what the move-in experience looks like from a family's perspective, where communities commonly drop the ball, and what small changes made the biggest difference. The session will include facilitated peer exchange where attendees share their own approaches and pressure-test ideas in small groups.

Co-Presenter

Moderator

Monday, May 24 11:45–12:30 PM
Sales & Marketing
Faculty

Michelle Anderson

Executive Vice President
Provision Senior Living

Michelle Anderson serves as Executive Vice President, leading growth strategy for more than 35 communities. With more than 25 years of leadership experience, she has built a reputation for driving sustainable occupancy growth, aligning sales and operations, leading successful new developments, turnarounds and acquisitions, and developing high-performing teams.
Michelle is passionate about creating practical, scalable strategies that improve organizational performance while enhancing the resident experience. A servant leader at heart, she’s committed to developing future leaders and advancing the senior living profession through collaboration, innovation and a steadfast belief that every older adult deserves a community where they can thrive.

Faculty

Michelle Curnow

SVP Sales and Brand
Asbury Communities

Michelle Curnow is a dynamic sales and brand leader with over two decades of experience driving growth, leading high-performing teams, and building strategic pathways for operational excellence. As the Senior Vice President of Sales and Brand, Michelle oversees the full spectrum of sales process leadership, performance analytics, CRM strategy, and integrated branding initiatives across the organization.

Michelle brings a proven track record of elevating team capability, developing sales playbooks, and fostering a data-informed, customer-centric culture. Her leadership in brand strategy and public relations has fueled occupancy and revenue gains, while positioning Asbury as a mission-driven market leader.

Faculty

Heather Tussing

CDP, CADDCT
President
The Aspenwood Company

Heather brings more than 20 years of experience in operations, sales, compliance, and marketing in senior health care services. Under her leadership as president, Heather provides oversight of daily operations encompassing strategic, financial, operational, sales and marketing aspects of the company’s multiple properties.

Faculty

Kaden McKenzie

Director of Sales
Senior Sign

Kaden McKenzie is the Director of Sales at Senior Sign, where he leads business development and drives revenue growth for the Senior Living and Skilled Nursing. He’s passionate about helping operators improve their move-in process, enhancing the experience for both communities and residents. Kaden believes operators deserve software tailored to their unique needs and challenges, and he works to deliver solutions that support their success.

Kaden lives in St. George, Utah, just outside Zion National Park, with his wife Kyndal, their son Kingston, and their dog, Odin. They enjoy trail sports, golf, and soaking up the sun.
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