Faculty

Michelle Anderson

Executive Vice President
Provision Senior Living

Michelle Anderson serves as Executive Vice President, leading growth strategy for more than 35 communities. With more than 25 years of leadership experience, she has built a reputation for driving sustainable occupancy growth, aligning sales and operations, leading successful new developments, turnarounds and acquisitions, and developing high-performing teams.
Michelle is passionate about creating practical, scalable strategies that improve organizational performance while enhancing the resident experience. A servant leader at heart, she’s committed to developing future leaders and advancing the senior living profession through collaboration, innovation and a steadfast belief that every older adult deserves a community where they can thrive.

2027 Sessions

Sales & Marketing Roundtable: Between Yes and Move-In

Track Sponsored By: A Place for Mom
Session Description: The window between a family signing a contract and actually moving in is one of the most consequential — and least optimized — stretches in the senior living experience. Anxiety peaks, families second-guess decisions, and staff are often too focused on logistics to notice. This panel of operators will share how they've intentionally redesigned that window to reduce friction, build family confidence, and set the tone for the long-term relationship with the community. Panelists will discuss what the move-in experience looks like from a family's perspective, where communities commonly drop the ball, and what small changes made the biggest difference. The session will include facilitated peer exchange where attendees share their own approaches and pressure-test ideas in small groups.

Co-Presenter

Moderator

Monday, May 24 11:45–12:30 PM
Sales & Marketing
Faculty

Michelle Anderson

Executive Vice President
Provision Senior Living

Michelle Anderson serves as Executive Vice President, leading growth strategy for more than 35 communities. With more than 25 years of leadership experience, she has built a reputation for driving sustainable occupancy growth, aligning sales and operations, leading successful new developments, turnarounds and acquisitions, and developing high-performing teams.
Michelle is passionate about creating practical, scalable strategies that improve organizational performance while enhancing the resident experience. A servant leader at heart, she’s committed to developing future leaders and advancing the senior living profession through collaboration, innovation and a steadfast belief that every older adult deserves a community where they can thrive.

Faculty

Michelle Curnow

SVP Sales and Brand
Asbury Communities

Michelle Curnow is a dynamic sales and brand leader with over two decades of experience driving growth, leading high-performing teams, and building strategic pathways for operational excellence. As the Senior Vice President of Sales and Brand, Michelle oversees the full spectrum of sales process leadership, performance analytics, CRM strategy, and integrated branding initiatives across the organization.

Michelle brings a proven track record of elevating team capability, developing sales playbooks, and fostering a data-informed, customer-centric culture. Her leadership in brand strategy and public relations has fueled occupancy and revenue gains, while positioning Asbury as a mission-driven market leader.

Faculty

Heather Tussing

CDP, CADDCT
President
The Aspenwood Company

Heather brings more than 20 years of experience in operations, sales, compliance, and marketing in senior health care services. Under her leadership as president, Heather provides oversight of daily operations encompassing strategic, financial, operational, sales and marketing aspects of the company’s multiple properties.

Faculty

Kaden McKenzie

Director of Sales
Senior Sign

Kaden McKenzie is the Director of Sales at Senior Sign, where he leads business development and drives revenue growth for the Senior Living and Skilled Nursing. He’s passionate about helping operators improve their move-in process, enhancing the experience for both communities and residents. Kaden believes operators deserve software tailored to their unique needs and challenges, and he works to deliver solutions that support their success.

Kaden lives in St. George, Utah, just outside Zion National Park, with his wife Kyndal, their son Kingston, and their dog, Odin. They enjoy trail sports, golf, and soaking up the sun.

The Evolution of the Sales Director Role: From Tour Takers to Revenue Leaders and What Comes Next

Track Sponsored By: A Place for Mom
Session Description: The role of the Sales Director in senior living has undergone a dramatic transformation over the past three decades. What once centered on tours and occupancy tracking has evolved into a complex, data-informed, cross-functional leadership role responsible for driving revenue, influencing operations, and shaping the customer experience. This session takes participants on a journey through the evolution of the role—from the 1990s, 2000s, through today’s highly integrated, performance-driven environment. Using real-world comparisons, historical context, and interactive discussion, attendees will examine how expectations, skill sets, and success metrics have shifted over time. Rather than simply reflecting on change, this workshop challenges participants to evaluate whether their current organizational expectations, training systems, and leadership development practices have evolved at the same pace as the role itself. Through guided exercises and peer discussion, attendees will identify gaps between legacy expectations and modern requirements—and design a forward-looking model for what high-performing sales leadership should look like in the next phase of industry growth. This session is structured as a guided evolution exercise. Participants will begin by reviewing a “1990s Sales Director Profile,” a “2010s Transitional Profile,” and a “Modern Sales Director Profile.” In small groups, they will identify: • What has been added to the role over time • What has been lost or deprioritized • Where organizations are still operating with outdated expectations Participants will then engage in a future-state design exercise, where they will define what a “next-generation Sales Director” should look like. The session concludes discussing alignment with today's role demands.

Co-Presenter

Monday, May 24 1:45–2:30 PM
Sales & Marketing
Faculty

Michelle Anderson

Executive Vice President
Provision Senior Living

Michelle Anderson serves as Executive Vice President, leading growth strategy for more than 35 communities. With more than 25 years of leadership experience, she has built a reputation for driving sustainable occupancy growth, aligning sales and operations, leading successful new developments, turnarounds and acquisitions, and developing high-performing teams.
Michelle is passionate about creating practical, scalable strategies that improve organizational performance while enhancing the resident experience. A servant leader at heart, she’s committed to developing future leaders and advancing the senior living profession through collaboration, innovation and a steadfast belief that every older adult deserves a community where they can thrive.

Faculty

Bri Stewart

Vice President of Sales Operations
Watercrest Senior Living Group

Bri Stewart is Vice President of Sales Operations at Watercrest Senior Living Group, where she leads strategic sales initiatives driving growth and exceptional customer experiences. With more than 14 years of leadership across senior living, hospitality, healthcare, and revenue strategy, she is known for building high-performing teams and delivering measurable results. Previously, Bri served as Chief Revenue Officer for a private equity-backed hospitality company and Senior Vice President of Sales and Brand for one of the nation's largest nonprofit senior living organizations. She began her career with Marriott and Hilton before earning a master's degree in Speech-Language Pathology before transitioning.

From Silos to Shared Accountability: Creating an Operating Model that Aligns Sales, Wellness, and Operations for Sustainable Occupancy

Session Description: Occupancy growth is rarely a sales problem—or an operations problem. More often, it is an alignment problem. Many senior living organizations unintentionally create competing priorities between operations, wellness, and sales. Sales teams are focused on generating move-ins, while wellness is focused on resident care, and operations are focused on staffing, daily execution and expense controls. Without intentional alignment, accountability becomes fragmented, communication becomes reactive, and opportunities to improve occupancy are lost. This interactive workshop featuring case studies, facilitated discussion, and collaborative problem solving explores how executive leaders can create a shared operating model that aligns sales, wellness, and operations around common goals, shared metrics, and coordinated decision-making. Using real-world case studies, participants will analyze common organizational breakdowns, identify where accountability becomes disconnected, and develop practical strategies to improve collaboration across regional leaders, Executive Directors, Sales Directors, Wellness Directors, and support teams. Rather than focusing on organizational theory, this session provides practical frameworks for establishing clear ownership, effective meeting rhythms, cross-functional communication, and executive accountability that support both occupancy growth and operational excellence. Participants will leave with actionable tools that strengthen collaboration, improve execution, and create sustainable occupancy growth across their organizations.

Co-Presenter

Moderator

Wednesday, May 26 9:30–11:30 AM
Faculty

Jennifer Mohler

VPO, CDT, Licensed ALF Administrator
Vice President of Operations
REGENTRA Care

Jennifer Mohler is the Vice President of Operations for REGENTRA Care, where she leads the national expansion and operational strategy of an innovative regenerative wellness model for senior living. With more than 20 years of executive leadership experience, she specializes in scaling multi-site operations, developing high-performing teams, and driving organizational growth. Jennifer has led franchise launches, clinical research initiatives, operational integration, and the development of standardized systems that support scalable growth. She is passionate about transforming senior living through innovation, evidence-based wellness, and operational excellence that enhances quality of life for older adults.

Faculty

Bri Stewart

Vice President of Sales Operations
Watercrest Senior Living Group

Bri Stewart is Vice President of Sales Operations at Watercrest Senior Living Group, where she leads strategic sales initiatives driving growth and exceptional customer experiences. With more than 14 years of leadership across senior living, hospitality, healthcare, and revenue strategy, she is known for building high-performing teams and delivering measurable results. Previously, Bri served as Chief Revenue Officer for a private equity-backed hospitality company and Senior Vice President of Sales and Brand for one of the nation's largest nonprofit senior living organizations. She began her career with Marriott and Hilton before earning a master's degree in Speech-Language Pathology before transitioning.

Faculty

Marie Wester

MSN, RN
Vice President of Wellness
Bridge Senior Living

Marie Wester, MSN, RN, is a senior living clinical executive, Army veteran, and Vice President of Wellness with experience leading multi-site clinical operations, regulatory readiness, quality improvement, and leadership development. Known for practical problem-solving and steady leadership, Marie focuses on building systems that strengthen teams, improve outcomes, and support sustainable excellence. Her leadership approach blends accountability, operational discipline, and collaboration across clinical, operational, sales, and support teams. She brings a service-driven perspective to senior living, with a commitment to developing leaders, advancing care, and supporting communities in delivering consistent, high-quality outcomes.

Faculty

Michelle Anderson

Executive Vice President
Provision Senior Living

Michelle Anderson serves as Executive Vice President, leading growth strategy for more than 35 communities. With more than 25 years of leadership experience, she has built a reputation for driving sustainable occupancy growth, aligning sales and operations, leading successful new developments, turnarounds and acquisitions, and developing high-performing teams.
Michelle is passionate about creating practical, scalable strategies that improve organizational performance while enhancing the resident experience. A servant leader at heart, she’s committed to developing future leaders and advancing the senior living profession through collaboration, innovation and a steadfast belief that every older adult deserves a community where they can thrive.

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