Agenda

Michael Genovese, M.D., J.D., is a physician and attorney specializing in psychiatry and addiction medicine. As Chief Medical Officer of Behavioral Health Dr. Genovese provides clinical leadership for Access TeleCare’s behavioral health services ensuring optimal health outcomes are achieved for patients through timely access to world-class telePsychiatry. He works closely with our hospital and health system partners to develop tech-enabled solutions that deliver dependable psychiatric care that they can count on. He previously served as Chief Medical Officer at Acadia Healthcare and co-founded Long Island Mind and Body in New York. Board-certified in psychiatry, Dr. Genovese completed his residency at the University of Connecticut and a fellowship at NYU/North Shore University Hospital. He holds a Juris Doctor from the University of Pittsburgh and is a member of the New York Bar.

Kelly J. Epperson is President of Rosecrance Management Group and Chief Operating Officer at Rosecrance Behavioral Health. Epperson joined Rosecrance in 2015 and is responsible for overseeing the management group functions that support Rosecrance’s clinical operations, including legal, compliance, information technology, data analytics, public policy, grant management, accreditation and licensing, strategic planning, and performance improvement.

As General Counsel, Epperson provides legal leadership across Rosecrance and its affiliates, including advising on corporate governance, mergers and acquisitions, regulatory compliance, and complex legal issues affecting behavioral healthcare providers. Her work also includes public policy advocacy at the state and federal levels to advance access to behavioral health services.

As Chief Operating Officer and President of Rosecrance Management Group, Epperson leads a multidisciplinary team focused on building scalable systems, strengthening infrastructure, and improving organizational effectiveness to support Rosecrance’s mission and continued growth.

Riley Osborne is a behavioral healthcare executive, founder and operator who has spent his career building organizations, developing leaders and challenging the way people access and experience care.

As Chief Growth Officer of Recovery Unplugged, Riley has helped scale the organization from fewer than 200 employees to more than 660, added four states and five brick-and-mortar facilities to its portfolio, and helped lead its evolution from an addiction treatment provider into a behavioral healthcare organization through the addition of mental health services. He has directly hired, mentored or developed more than 50 leaders across the organization.
His perspective spans treatment operations, mental health, psychiatry, technology and AI, but the work has always been personal. Riley entered recovery at 19 and has spent his adult life trying to multiply the second chance he was given. That mission also led him to found Sober Sessions, a nonprofit that has reached more than 100,000 people through music and live experiences.

Riley believes great operators build leaders who build leaders, creating impact far beyond what any one person could accomplish alone.

Bob Poznanovich is a behavioral-health executive, author, advisor, and operating strategist with more than two decades of experience leading from inside behavioral-health organizations. He is known for helping organizations accelerate growth, improve performance, and expand access by integrating strategy, operations, marketing, and innovation.

Bob also brings extensive executive experience in technology. This intersection of behavioral health and technology gives him a distinctive perspective on how organizations can align care delivery, business performance, and modern technology to produce measurable results.

Central to Bob’s work is the Psychological Patient Journey—the emotional and motivational path a person travels from recognizing the need for help through seeking, selecting, entering, and remaining engaged in care. He explores how marketing and AI can help organizations understand consumer intent, reduce barriers, and deliver the right message and support at the right moment—while preserving the trust, empathy, and human connection essential to recovery.

Bob is the creator and author of The Delta System™, a governance framework developed through more than two decades of behavioral-health leadership and refined through sixteen years of field application. He is also co-author of It’s Not Okay to Be a Cannibal: How to Stop Addiction from Eating Your Family Alive.

Through advisory work, authorship, and executive leadership, Bob helps behavioral-health organizations and innovators build the operating systems required for sustainable growth, expanded access, and stronger patient engagement.

Jessica Crain is Co-Founder and Chief Operating Officer of Mindful Therapy Group, where she leads the company’s operational strategy and multi-state growth across seven states. Over the past fifteen years, she has helped build one of the nation's largest provider-centered behavioral health platforms, scaling a complex organization that supports more than 2,500 clinicians and approximately 1.5 million client appointments annually across 22 clinical locations. Jessica’s work sits at the intersection of healthcare delivery, operations, and system design. With a background as a Registered Nurse at the University of Washington Medical Center, she brings a deep understanding of frontline clinical care to her operational leadership.

Derek Crain, LICSW, DCSW, is Co-Founder and CEO of Mindful Therapy Group, one of the largest outpatient mental health networks in the U.S., supporting more than 2,500 clinicians across seven states. A clinician-turned-entrepreneur with over 30 years of experience, Derek has led innovations including a multi-state associate supervision program, a national psychiatric NP mentorship initiative, and Medicaid-integrated care pathways. He also serves as a Clinical Assistant Professor at the University of Washington School of Social Work and School of Nursing.

Dr. Jessica Jackson is a licensed psychologist, consultant, and nationally recognized speaker helping organizations navigate emerging challenges and make thoughtful decisions about the future of mental health. Through her private practice, Therapy Is For Everyone Psychological & Consultation Services, she advises healthcare organizations, professional associations, startups, and investors on responsible innovation, mental health strategy, and equitable implementation. Dr. Jackson is known for translating complex topics into practical, engaging insights that help clinicians, executives, and policymakers prepare for what's next in mental health.

With more than 15 years of experience spanning hospitals, nonprofits, startups, academia, and the United Nations, Dr. Jackson has built a career at the intersection of clinical care, technology, and systems change. A former assistant professor of psychiatry, she specializes in advancing equitable, evidence-based approaches to digital mental health, neuroscience innovation, and emerging models of care. She previously served as Chair of the American Psychological Association's Mental Health Technology Advisory Committee and as a member of the FDA's inaugural Digital Health Advisory Committee, where she helped shape national conversations on responsible health technology. Whether speaking to clinicians, industry leaders, or policymakers, Dr. Jackson brings a practical, future-focused perspective that helps audiences understand complex issues, identify opportunities, and lead innovation responsibly.

Steve Donai is the Founder and CEO of Growth Sherpa Consulting, a behavioral health growth advisory firm focused on helping treatment organizations improve performance through better alignment of marketing, admissions, business development, operations, and the technology systems that connect them. Over his career in behavioral healthcare, Steve has supported more than $300 million in revenue and 20,000+ admissions for treatment providers. His work combines strategic leadership with hands-on experience building growth systems, strengthening referral relationships, improving patient acquisition, and helping organizations make more informed decisions about where to invest their resources. Known for a practical, data-informed approach, he partners with CEOs and leadership teams to build scalable, ethical growth strategies that connect more people with the care they need. His insights on sales leadership and team alignment have been featured in Forbes as part of its Business Development Council. Steve also explores practical applications of AI and automation that improve efficiency, reduce costs, and support sustainable growth without losing sight of the human relationships at the heart of treatment.