Greg Nika

Ginna Baik (pronounced GEENA BECK)
Ginna Baik has over 15 years of experience creating business and technology practices focused on the aging and longevity economy. Her life mission is to provide scalable and transformative technology and services to underserved populations. Before her work in senior care, Ginna spent several years working on Title I projects with Sylvan Learning in Chicago Public Schools.
As she transitioned from serving the nation’s youth to working with older adults, Ginna played a key role in building and operationalizing a social platform startup, which was later acquired by Omega REIT (Connected Living). She also led innovation efforts and created a national resident technology program with Brookdale Senior Living, the largest US senior care provider. Additionally, she founded the senior care business practice at CDW, the largest US enterprise technology solutions provider. In her final role prior to joining Yahoo, Ginna led Amazon’s Alexa Smart Properties business, focusing on senior living and pioneering voice technology for older adults.
In her last role Ginna Baik is the Director of Age Tech at AOL (part of Yahoo), where she led the age-tech strategy and direction for AOL’s business, supporting its 37 million users over the age of 55. Currently, she consults age-tech and business development strategy with companies like AARP, Posit Science (Brain HQ), Total Life and Prelude IT Services.
Some of Ginna’s notable accomplishments in age-tech include the deploying the first internet cafes for older adults in affordable housing at Atlanta Housing Authority properties and building Amazon Alexa’s highest revenue-generating voice-first enterprise business within the Senior Living Business Unit. Ginna advises several aging tech startups, judges startup competitions, and delivers keynote addresses at national conferences, including Home Care Association of America.

Ginna is a Director on the board at Leading Age California, a Director on the board of Eskaton (non-profit senior living provider), Connected Horse Board Member, a Founding Advisor for Thrive Innovation Center, and a board trustee at the John A Hartford Foundation. Ginna served on the executive board member at America’s Society on Aging and chaired the OATS board.

Ginna lives in sunny San Diego with her husband, two young adult children and her dog Lily and she is a caregiver to her two older adult parents who live with her every summer in her multi-generational home. Ginna received her BA from University and Michigan and received her teaching credentials from Michigan State University.

Greg NIka has more than two decades of B2C and B2B strategic marketing experience, working as both a strategic-level individual contributor and building teams that become the go-to in their organizations to solve problems that impact customers while executing compelling marketing to grow the business. Greg puts himself in the shoes of his customers and serves as their champion, building marketing strategies built around them. He grounds his work in insights and data, and believes in establishing a clear, compelling ‘true north’ that guides teams and organizations as they bring products to market and engage with customers.

Greg’s superpowers include the ability to take in multiple perspectives and facilitate alignment across all stakeholders, think three steps ahead and see around corners, and seamlessly navigate between strategy and tactics. Incessantly curious, he thrives on deep understanding of the problem to fuel creative approaches to solving them. Greg is known for taking a ‘yes, and’ approach to collaboration and giving ideas room to grow. He believes in anchoring everything in the core ‘why’ – collaborating and building from there.

Greg has worked at leading companies including HP, Intuit, Glassdoor, and Amazon. He was part of the Alexa team that worked with senior living communities to bring Alexa devices to every resident’s home – allowing them to use their voice to access community information, control smart devices in their residences, and improve the quality of their care and safety. Greg is passionate about the AgeTech space and the opportunities ahead to improve the lives of seniors, their families, and those who care for them.