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Faculty

Allie Smith-Goodwin

MBA
Vice President of Sales
SRG Senior Living

Allie Smith-Goodwin is an experienced executive operations and sales leader with over 20 years of experience in the senior living industry, spanning entrance fee community CCRCs to multiservice senior living product lines. She has supported sales and operations with some of the biggest providers in the field, consistently driving multimillion-dollar growth and operational excellence. Known for her strategic planning and team-building skills, Allie has led transformative initiatives that enhance customer satisfaction and retention. Recognized as a speaker at OHCA, SMASH, CALA, Senior Housing News conferences in addition to national senior living webinars, Allie is known for her ability to seamlessly integrate sales and operations strategies that enhance customer satisfaction, drive growth outcomes and employee retention, making her a trusted voice and innovative leader in today’s competitive business landscape.

2026 Sessions

What 2,000 Sales Calls Taught Us About Losing Deals We Should Have Won

Most lost deals don't lose to price or competition. They lose in small moments no pipeline report catches: the implication question never asked, the spouse conversation that derails, the holiday objection that stalls momentum, the tour that goes well but ends nowhere, the marketing promise the sales call doesn't deliver.
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Allie Smith-Goodwin at SRG analyzed 2,000+ live and simulated sales calls to find those moments — five recurring gaps hiding inside deals her team felt confident about. This session shares what those gaps sound like in real conversations, and how seeing them reshaped her team's training, coaching, and marketing alignment.
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Three Actionable Takeaways
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-The five moments where winnable deals are most often lost — weak discovery, spouse/family dynamics, seasonal objections, tour follow-through, marketing-to-sales gaps.<br><br>
-A practical method for turning a noticed pattern into a targeted coaching priority tied to inquiry-to-visit, tour conversion, and move-in outcomes.<br><br>
-How to strengthen sales-marketing alignment using what your frontline hears directly from prospects.
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Track Sponsored By: <img src=https://naccme.s3.us-east-1.amazonaws.com/SMASH+2026/Rilla+logo+(1).png alt="Upload Image" width="200" /></p>

Presenter

Monday, October 05 11:30–12:15 PM
Room Grand C
Sales Strategy and Management
Faculty

Allie Smith-Goodwin

MBA
Vice President of Sales
SRG Senior Living

Allie Smith-Goodwin is an experienced executive operations and sales leader with over 20 years of experience in the senior living industry, spanning entrance fee community CCRCs to multiservice senior living product lines. She has supported sales and operations with some of the biggest providers in the field, consistently driving multimillion-dollar growth and operational excellence. Known for her strategic planning and team-building skills, Allie has led transformative initiatives that enhance customer satisfaction and retention. Recognized as a speaker at OHCA, SMASH, CALA, Senior Housing News conferences in addition to national senior living webinars, Allie is known for her ability to seamlessly integrate sales and operations strategies that enhance customer satisfaction, drive growth outcomes and employee retention, making her a trusted voice and innovative leader in today’s competitive business landscape.
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