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Faculty

Amy Hutchins

2026 Sessions

Shaving Months Off the Move-In Timeline: Strategic Interventions for the Modern Senior Care Funnel

<p>Sponsored By:<br><img src=https://naccme.s3.us-east-1.amazonaws.com/SMASH+2026/SmartBug+Logo.png alt="Upload Image" width="200" /></p>
The senior living decision journey is notoriously long, with families navigating complex care options over a typical 6-to-12 month cycle. For operators relying on fragmented or outdated marketing tools, this extended timeline often results in missed opportunities and prolonged vacancies. To solve this, forward-thinking organizations must shift away from simply collecting top-funnel leads and focus instead on pipeline velocity and continuous, automated engagement. <br>

In this collaborative case study, WesleyLife and SmartBug Media will share the exact digital playbook they used to build a scalable, multi-service digital funnel using HubSpot Marketing Hub. By modernizing their marketing infrastructure and seamlessly integrating HubSpot lifecycle tracking with their WelcomeHome CRM, they gained complete visibility into the prospect journey.

Presenter

Monday, October 05 11:30–12:15 PM
Room Grand A & B
Solution Partner Thought Leadership Session
Faculty

Molly Ernst

Marketing Coordinator
WesleyLife

Molly Ernst is a Marketing Coordinator at WesleyLife, where she helps connect older adults and their families with services and communities that support independence, health, and well-being. With a background spanning digital marketing, analytics, advertising strategy, and customer journey optimization, she specializes in turning complex data into actionable insights that improve conversion performance and streamline the path to move-in. Before joining WesleyLife, Molly built her career in digital marketing and advertising strategy, including a year traveling the country as a Hotdogger behind the wheel of the iconic Oscar Mayer Wienermobile.

Faculty

Amy Hutchins

Faculty

Sandy Moore

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