Susan Wenograd

Susan Wenograd is a paid media strategist with more than 20 years of experience leading high-performing Google Ads programs across both agency and in-house environments. Having served as both a practitioner and team leader, she brings a unique player-coach perspective that helps organizations evaluate paid media through both an operational and executive lens.

An international keynote speaker and respected industry thought leader, Susan has contributed extensively to publications including Search Engine Journal and Search Engine Land, where she writes about the evolving economics, automation, and mechanics of paid media. Her work focuses on helping growth teams make smarter investment decisions by bringing clarity and precision to increasingly complex, automation-driven marketing systems.