Jodi Guffee

With 12 years of experience in senior living sales and marketing, Jenni Bost has built her career around driving growth through data-informed strategy, team empowerment, and creative storytelling. As Vice President of Sales and Marketing for Radiant Senior Living, she leads marketing, sales, and outreach initiatives across multiple states, combining measurable analytics with authentic community connections.

A lifelong marketer with nearly two decades of experience in SEO, content creation, and branding, Jenni is passionate about improving lead quality, optimizing digital presence, and creating systems that drive conversion and accountability. She’s known for marrying creativity with metrics—believing that every campaign should be as engaging as it is effective.

Jenni is a frequent speaker and educator in the senior living industry, sharing insights on social media strategy, AI integration, referral relationships, and content marketing. She has spoken at industry events including Argentum, SMASH, the Oregon Health Care Association conference, and as a guest on multiple marketing and senior living podcasts including Brand-Driven Growth in Senior Housing, Marketing Mysteries Solved, and Grow Your Occupancy.

Outside of work, Jenni enjoys life in the Pacific Northwest with her husband and two sons. She is the creator of A Well-Crafted Party, a lifestyle and entertaining blog, and a recurring guest on Portland’s ABC affiliate, KATU’s Afternoon Live, where she shares event and entertaining inspiration.

I am a multifaceted professional with extensive experience in senior living, community relations, marketing, and creative entrepreneurship. I am passionate about building meaningful relationships, developing strong teams, and creating community impact through innovative leadership and authentic connection.

Currently, I serve as Regional Director of Sales with Radiant Senior Living, where I advanced from Community Sales Director to Regional Sales Support and into my current leadership role in less than two and half years. Throughout my career, I have successfully increased occupancy in Independent Living, Assisted Living, and Memory Care communities by combining strategic marketing, relationship-driven outreach, and creative problem-solving.

What I value most in my role is mentoring and developing Senior Living Sales Directors to become confident, compassionate, and innovative leaders. I believe in helping teams think outside the box, stay mission-focused, and create meaningful experiences for seniors and their families. I am passionate about the opportunity to connect with seniors, help communities grow, and contribute to an industry that truly changes lives.

In addition to my work in senior living, I was the owner of a mural painting business, where I combine artistic vision with entrepreneurship, project management, and customer relations. My passion for interior design and creativity complements my professional work and strengthens my ability to connect with diverse audiences.

My husband has been an important part of my journey and success, offering constant encouragement and support throughout my career and ministry work. Together, we are passionate about serving others, building strong community connections, and creating a positive impact through both leadership and faith.

As a pastor’s wife, I have also had the privilege of serving through ministry and outreach, which has deepened my commitment to compassion, service, and community engagement.

Throughout my career, I have remained committed to leadership, creativity, and making a meaningful difference in the lives of others.