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Faculty

Zach Chahalis

Sr. Director of SEO and Analytics
iPullRank

Zach Chahalis is the Senior Director of SEO and Data Analytics at iPullRank. Zach is an experienced SEO consulting veteran with 15 years of experience in SEO, digital marketing, and marketing analytics, focused on developing and executing strategies for Fortune 500 brands, including Under Armour, NAPA Auto Parts, CarMax, GameStop, Michaels Stores, Warner Music Group, Sodexo, Apartments.com/CoStar Group, Extended Stay America, and Global Payments.

Zach's passion in SEO lies in deep technical SEO, especially working with website replatformings (he's done over 75 in his career), structured data, log file analysis and JavaScript SEO. Zach also has experience working both agency-side and in-house with companies of all shapes and sizes, ranging from local universities and regional home builders to national nonprofits, ecommerce brands, hotel groups, and multinationals.

2026 Sessions

Beyond SEO: Rethinking Search, Content and Visibility in the AI Era

Search hasn’t just evolved. It’s been rebuilt. AI-powered engines no longer return a list of links. They generate answers—pulling and combining information from across the web. That shift changes what it means to be visible. In healthcare, the stakes are higher. Accuracy, trust, and authority aren’t just ranking factors—they determine whether your content is surfaced, cited, or ignored. <br><br>

This session introduces Relevance Engineering, a practical framework that unifies SEO, AI search, and digital visibility into one goal: making your content the best possible answer. <br><br>

You’ll learn how modern search works and what to do about it: Create content that gets selected by AI systems, not just indexed Build entity-driven authority that strengthens trust and visibility Structure content for extraction, citation, and reuse Expand beyond your website to show up across search and AI-driven experiences <br><br>

As AI-generated content floods the web, the advantage shifts to organizations that deliver accurate, verifiable, and context-rich information. If you want your content to be found, trusted, and used in an AI-first world, you need more than SEO. You need to engineer relevance.

Presenter

Monday, October 05 3:30–4:15 PM
Room Marquis 4
Content Marketing
Faculty

Zach Chahalis

Sr. Director of SEO and Analytics
iPullRank

Zach Chahalis is the Senior Director of SEO and Data Analytics at iPullRank. Zach is an experienced SEO consulting veteran with 15 years of experience in SEO, digital marketing, and marketing analytics, focused on developing and executing strategies for Fortune 500 brands, including Under Armour, NAPA Auto Parts, CarMax, GameStop, Michaels Stores, Warner Music Group, Sodexo, Apartments.com/CoStar Group, Extended Stay America, and Global Payments.

Zach's passion in SEO lies in deep technical SEO, especially working with website replatformings (he's done over 75 in his career), structured data, log file analysis and JavaScript SEO. Zach also has experience working both agency-side and in-house with companies of all shapes and sizes, ranging from local universities and regional home builders to national nonprofits, ecommerce brands, hotel groups, and multinationals.
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