Amanda Richards

A recognized thought leader in senior living sales, Amanda shares expert insights on trends, customer engagement, and the shifting expectations of today’s older adults. She delivers continuing education programs that help professionals in other industries understand the senior living market and effectively connect with aging consumers. As a strategic leader, Amanda drives enterprise initiatives that leverage data and digital tools to align sales and marketing, unlock insights, and scale performance across Chartwell’s national portfolio.
Amanda holds both undergraduate and post-graduate degrees, as well as professional designations as a Certified Professional Consultant on Aging (CPCA) and an Elder Planning Counselor (EPC).

Mike Heselbarth serves as Senior Vice President, Director of Operations Management for Life Care Services (LCS), one of the nation's leading senior living management companies. In this role, he provides strategic oversight for a diverse portfolio of senior living communities across the United States, partnering with owners, boards, and executive leadership teams to drive operational excellence, financial performance, resident satisfaction, and long-term asset value.

With more than two decades of leadership experience in senior housing and healthcare services, Mike has built a reputation for developing high-performing teams, strengthening organizational culture, and creating sustainable growth strategies. His expertise spans operations management, asset management, strategic planning, budgeting, performance improvement, business development, contract negotiations, and owner relations.

Throughout his career, Mike has successfully led community turnarounds, supported new acquisitions and management transitions, and helped organizations navigate complex operational and regulatory environments. He is known for balancing strong financial stewardship with a people-first leadership approach that prioritizes resident experience, employee engagement, and organizational accountability.

As a senior leader within LCS, Mike works closely with Directors of Operations Management, executive directors, clinical leaders, and community teams to advance operational performance while fostering innovation and collaboration across the organization. He is a passionate advocate for leadership development and believes that exceptional outcomes are achieved when teams are empowered, aligned, and focused on purpose-driven service.

Mike is a frequent participant in industry conferences, leadership forums, and educational events, where he shares insights on senior living operations, leadership, organizational performance, and the future of aging services. He is particularly interested in advancing operational innovation, strengthening team culture, and creating environments where older adults can thrive.

Based in the Des Moines, Iowa area, Mike remains committed to helping senior living organizations deliver exceptional experiences for residents while building strong, sustainable communities for the future.

A recognized thought leader in senior living sales, Amanda shares expert insights on trends, customer engagement, and the shifting expectations of today’s older adults. She delivers continuing education programs that help professionals in other industries understand the senior living market and effectively connect with aging consumers. As a strategic leader, Amanda drives enterprise initiatives that leverage data and digital tools to align sales and marketing, unlock insights, and scale performance across Chartwell’s national portfolio.
Amanda holds both undergraduate and post-graduate degrees, as well as professional designations as a Certified Professional Consultant on Aging (CPCA) and an Elder Planning Counselor (EPC).

Kari Wilson is the Director of Sales Operations at Sonida Senior Living, bringing more than 12 years of experience in the senior living industry. Throughout her career, she has held leadership roles including those of Sales Director, Executive Director, Sales Specialist and Regional Sales Director. In her current role, Kari leads strategic partner relations and oversees a high performing sales team, driving strong occupancy growth in a rapidly expanding organization.

Lacy Jungman is the Chief Marketing Officer at Heritage Communities, where she leads sales and marketing strategy for 25 senior living communities throughout six states, spanning Independent Living, Assisted Living, and Memory Care. With 20 years in the senior living industry, Lacy has built her career at the intersection of brand, sales performance, and the human relationships that actually move the needle on occupancy. She's known throughout the industry as a catalyst: someone who brings genuine energy and enthusiasm to the table, challenges the status quo, and pushes for the kind of innovation that helps senior living evolve to meet the needs of the next generation of seniors and their families.

As Chief Marketing Officer, Lacy owns everything from brand visibility and marketing strategies to public relations, sales outcomes, occupancy, and building high-performing sales and marketing teams. She's a frequent speaker and contributor at industry conferences and in publications, as well as an author of two books, In a Good Place and The Working Mom Blend. She's also a certified facilitator and consultant in The Six Types of Working Genius, a productivity model she's bringing into senior living to change the way teams operate to see improved outcomes. Lacy is AI-forward by nature, always leaning into new tools rather than waiting them out, and loves ideation. In fact, she's frequently quoted saying "No Bad Brainstorms"! Outside the office, Lacy enjoys traveling, Peloton, and spending time with her husband and four boys.