Cathy McKnight

Cathy McKnight is Chief Problem Solver and Co-Founder of Seventh Bear, where she helps enterprise organizations transform how content gets planned, produced, governed, and measured.

Cathy specializes in content strategy, content operations, governance, and AI enablement, advising marketing and content leaders on how to fix the systems behind content performance. Her work focuses on designing scalable operating models, aligning teams and workflows, and implementing governance frameworks that connect content efforts to real business outcomes.

With more than 20 years of global experience, Cathy has led strategic business initiatives across content, marketing, technology, and customer experience. She's known for her ability to bridge leadership, content, business process, and technology, turning fragmented, inefficient environments into coordinated, high-performing content orchestration ecosystems.

Cathy brings a direct, practical perspective to her work, helping organizations move beyond theory to implement sustainable, measurable change. She is a sought-after speaker and industry advisor, recognized for her expertise in modern content orchestration.

When she’s not on stage or in deep with a client engagement, Cathy is usually running through a new city, tending her garden, or hanging with her family, human and canine, in Toronto.