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Allie Smith-Goodwin is an experienced executive operations and sales leader with over 20 years of experience in the senior living industry, spanning entrance fee community CCRCs to multiservice senior living product lines. She has supported sales and operations with some of the biggest providers in the field, consistently driving multimillion-dollar growth and operational excellence. Known for her strategic planning and team-building skills, Allie has led transformative initiatives that enhance customer satisfaction and retention. Recognized as a speaker at OHCA, SMASH, CALA, Senior Housing News conferences in addition to national senior living webinars, Allie is known for her ability to seamlessly integrate sales and operations strategies that enhance customer satisfaction, drive growth outcomes and employee retention, making her a trusted voice and innovative leader in today’s competitive business landscape.