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Faculty

Julie Hochheiser Ilkovich

Managing Partner
Masthead

Julie Hochheiser Ilkovich is an award-winning content marketing expert, AI marketing strategist, and entrepreneur who has spent her career helping brands and professionals navigate the evolving media and marketing landscape. She is the co-founder and Managing Partner of Masthead, a full-service content marketing agency, and the founder of the AI Marketing Innovation Summit, which brings together leading voices shaping the future of AI and marketing. A longtime advocate for women in the industry, Julie is also the Executive Director of the Women in Content Marketing Association (WICMA), a global community dedicated to advancing women’s careers in content and marketing. She is a career expert and the host and Executive Producer of the WomenHeard podcast, where she interviews accomplished women about the pivotal decisions, challenges, and lessons that have shaped their careers. Across her work, Julie is passionate about helping brands and people navigate change, embrace new opportunities, and build what’s next.

2026 Sessions

The New Content Scorecard: How Executive Teams Should Evaluate Marketing in the AI Era

For years, marketing leaders have relied on familiar metrics like search rankings, website traffic, engagement, and conversions to understand whether their content is working. But AI is changing not only how consumers discover and evaluate brands, but also how marketing teams need to operate. The old scorecard no longer tells the whole story. <br>

In this session, Masthead Managing Partner Julie Hochheiser Ilkovich will explore what effective marketing looks like in the AI era, from how teams are structured and content is created to how brands are discovered, perceived, and measured. Attendees will learn how to evaluate whether their marketing organizations are set up for success, what AI platforms are saying about their brands, and which traditional and emerging metrics belong on the new content scorecard. Julie will share a practical framework executives can use to ask better questions of their teams and agencies and turn AI-era insights into action. <br>

Key Takeaways <br>
1. Evaluate whether your marketing organization is ready for the AI era. Learn how people, processes, technology, and content strategy need to evolve as AI changes the customer journey. <br>

2. Understand what belongs on the new content scorecard. Learn which traditional KPIs still matter and which emerging signals, including AI visibility, brand perception, competitive positioning, and source influence, executives should begin measuring. <br>

3. Know what questions to ask and what actions to take next. Walk away with a practical framework for evaluating your marketing strategy, identifying gaps, and helping your team prioritize what needs to change now.

Presenter

Wednesday, October 07 9:30–10:15 AM
Room Grand A & B
Content Marketing
Faculty

Julie Hochheiser Ilkovich

Managing Partner
Masthead

Julie Hochheiser Ilkovich is an award-winning content marketing expert, AI marketing strategist, and entrepreneur who has spent her career helping brands and professionals navigate the evolving media and marketing landscape. She is the co-founder and Managing Partner of Masthead, a full-service content marketing agency, and the founder of the AI Marketing Innovation Summit, which brings together leading voices shaping the future of AI and marketing. A longtime advocate for women in the industry, Julie is also the Executive Director of the Women in Content Marketing Association (WICMA), a global community dedicated to advancing women’s careers in content and marketing. She is a career expert and the host and Executive Producer of the WomenHeard podcast, where she interviews accomplished women about the pivotal decisions, challenges, and lessons that have shaped their careers. Across her work, Julie is passionate about helping brands and people navigate change, embrace new opportunities, and build what’s next.
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