Faculty

Mindy Whitworth

Vice President of Sales & Marketing
Bethesda Senior Living

Mindy Whitworth is a senior living executive with more than 20+ years of leadership experience spanning operations, sales, marketing, and revenue performance across both nonprofit and for profit organizations. Based in Colorado, she brings deep expertise in mission-driven service delivery and organizational growth.

Throughout her career, Mindy has held executive level positions overseeing multistate portfolios and leading operational financial and sales performance initiatives. Her background includes extensive experience in revenue management, occupancy strategy, and cross-functional alignment-skills she has applied to help communities strengthen financial sustainability while elevating resident experience. Her early career in corporate sales and marketing further shaped her ability to integrate mission, messaging, and market demand into cohesive growth strategies.

A licensed Assisted Living Administrator, Mindy is known for her collaborative leadership style, her ability to translate data into action, and her passion for developing teams that thrive in today’s rapidly evolving senior living environment. She is committed to helping providers adopt innovative, values aligned practices that enhance both mission and margin.

2026 Sessions

Workshop: When Occupancy Isn’t Enough: Building the Revenue Health Playbook

  • Presenter
    • Carmen Fronczak
    • Mindy Whitworth
C-Suite
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