Susan Westwater

Susan Westwater is CEO and co-founder of Pragmatic Digital, where she helps organizations strengthen marketing performance, improve customer experiences, and adapt to changing buyer behavior. With more than 30 years of experience spanning marketing, UX, innovation, and digital strategy, she works with leadership teams to align marketing, sales, and customer experience around how people research, evaluate, and make decisions. Susan is the co-author of Voice Strategy and Voice Marketing, which features a foreword by Philip Kotler and was recognized as an AMA Foundation Berry Book Award finalist. She is a frequent speaker on customer behavior, emerging technology, and the future of marketing.