Scot Westwater

Scot Westwater is co-founder and Chief Strategy Officer of Pragmatic Digital. A strategist, designer, and UX practitioner with more than 25 years of experience, he helps organizations improve customer experiences, streamline decision-making, and connect digital strategy to measurable business outcomes. His work includes helping senior living organizations better understand buyer needs, improve digital experiences, and strengthen conversion across the customer journey. Scot has worked across healthcare, consumer, and enterprise organizations, translating changing customer expectations into practical marketing, sales, and experience strategies. He is the co-author of Voice Strategy and Voice Marketing and is a frequent speaker on customer experience, emerging technology, and digital transformation.