Jill Valdez

Jill Valdez is the owner of LINK Consulting, where she helps senior care and senior living organizations improve performance by addressing the operational, leadership, and communication breakdowns that often limit growth.

Drawing on more than two decades of experience across healthcare, senior care, operations, leadership development, and organizational performance, Jill works with organizations to identify the hidden barriers that prevent teams from achieving consistent results. Her work focuses on helping leaders move beyond surface-level symptoms to uncover the underlying issues affecting accountability, execution, team alignment, and organizational effectiveness.

Through her consulting work with senior care organizations, as well as her role facilitating the Executive Collaborative for Marketing Excellence (ECME), Jill has a unique vantage point into the challenges facing senior living organizations as they navigate occupancy pressures, workforce challenges, operational complexity, and changing market dynamics.

Known for asking tough questions and challenging conventional thinking, Jill helps leaders see what is often hiding in plain sight: the organizational habits, communication patterns, and leadership behaviors that quietly shape performance outcomes.

At SMASH, Jill will join Marissa Gardner for a fireside chat exploring why organizations often misdiagnose performance problems and what leaders can do to create greater visibility, alignment, and sustainable performance across their organizations.