Miri Rodriguez

In an era where AI can generate content in seconds, the organizations that stand out won't be the ones producing more marketing—they'll be the ones telling more human stories. <br>

For senior living professionals, storytelling isn't simply a branding exercise. It's how families make one of the most emotional decisions of their lives. It's how prospects build trust before they ever schedule a tour. And it's how marketing and sales teams create consistency across every touchpoint, from digital campaigns to in-person conversations. <br>

In this highly interactive session, Miri Rodriguez—bestselling author of Brand Storytelling and former Microsoft storytelling leader—will introduce a practical Story Blueprint that helps attendees uncover, structure, and scale authentic stories that resonate with prospective residents, families, referral partners, and employees. You'll also learn how AI can accelerate story development without sacrificing authenticity, empathy, or the human connection that matters most. <br>

Attendees will leave with a repeatable framework they can immediately apply to their marketing, sales, and communication efforts. <br>

Key Takeaways <br>

• Build a Story Blueprint that transforms everyday experiences into compelling stories that build trust with residents, families, and prospects. <br>

• Learn how to use AI as a storytelling partner to uncover insights, organize narratives, and create more effective content—while keeping your organization's unique voice and humanity at the center. <br>

• Create stronger alignment between marketing and sales by using a shared narrative framework that improves conversations, increases engagement, and supports more confident decision-making throughout the customer journey.