Melina Palmer

When organizations need to understand why people really decide, act, and buy, they call Melina Palmer.

Melina is a behavioral scientist and applied behavioral economics expert who has spent her career uncovering the psychology behind decision-making. As founder and CEO of The Brainy Business, she's helped leaders at companies like Walmart, Google, Procter & Gamble, and Mars use the science of human behavior to build stronger marketing, sales, and customer strategies.

Melina is a 3x bestselling author of The Truth About Pricing (2024), What Your Employees Need and Can't Tell You (2022), and What Your Customer Wants and Can't Tell You (2021). She hosts The Brainy Business podcast, with over 1.5 million downloads across 170+ countries, where she translates behavioral science into actionable strategy for businesses and the people who run them.

She co-created the Certificate in Applied Behavioral Economics at Texas A&M University's Human Behavior Lab, where she continues to teach a global audience of professionals. Her work bridges rigorous research and real-world application, equipping leaders with tools they can put to use the moment they leave the room.

Buying decisions are shaped by far more than logic and price. Melina's keynotes give audiences a new lens for understanding what's really driving their customers' choices, the hidden psychology happening beneath conscious awareness, and practical tools for using that insight to build trust, reduce friction, and grow revenue.

Her insights have been featured in The Washington Post, Forbes, Inc., Business Insider, and Psychology Today, and she has spoken at events including SXSW and TEDxPortland.