Paula French

Paula French is an AI search and digital marketing expert who helps organizations attract their audience through SEO, AI search, and digital advertising. As Director of Sales and Marketing at Search Influence, she partners with businesses to shape revenue strategies around how their audience discovers programs as AI search reshapes that journey.

Paula and her team at Search Influence work with senior living, healthcare, hospitality, and higher education marketing teams at well-regarded brands including Liberty Senior Living, Audubon Nature Institute, and Harvard Law School. Paula is a recognized voice on how AI is transforming discovery and marketing. Paula speaks at national conferences sharing how institutions can adapt their strategies for what’s next, drawing on research and proven strategies from Search Influence’s successful clients.