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Jessica Best has 20 years of experience in email marketing, CRM, and permission-based data-driven marketing. She’s helped clients drive revenue from customer data in industries such as Hospitality, Travel, Retail, eCommerce, Nonprofit and more. She's taught marketers from New York City to Barcelona, from Vancouver to Dublin, and even at SXSW Interactive in Austin. Jessica is the Owner and Chief Strategist of BetterAve, a consultancy focused on implementing the marketing best practices and MarTech harmony she preaches on stage for her clients.