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Faculty

Jason Kohler

MBA
Executive Vice President
Beztak

Jason Kohler has dedicated more than 20 years to the senior living industry, serving in leadership roles ranging from Nursing Home Administrator to CEO. He currently serves as Executive Vice President, Senior Living for Beztak, where he leads the senior living division of a vertically integrated real estate development firm that operates communities nationwide.

Jason earned his B.S. in Health Services Administration from the University of Central Florida, followed by an MBA from the University of Baltimore and a Graduate Certificate in Long-Term Care Administration from the University of South Dakota. He has held Nursing Home Administrator licenses in Florida, Pennsylvania, and Kansas.

Deeply engaged in advancing the profession, Jason has served on multiple national and state association boards, including the Georgia Senior Living Association, LeadingAge, and Argentum. He is also a strong supporter of the University of Central Florida where he serves on the Board of Advisors. Jason volunteers his time to mentor students, helping them discover the opportunities and fulfillment found in serving seniors.

A recognized industry speaker and thought leader, Jason has presented at major conferences including Senior Living 100, Argentum, SMASH, and Senior Housing News events where he has shared insights on marketing, sales, and operational strategies that drive occupancy and enhance the resident experience.

2026 Sessions

The Sale Isn’t Over: Turning the First 30 Days into Reviews, Referrals & Revenue

Senior living organizations spend significant resources generating leads, nurturing prospects, conducting tours, and converting deposits into move-ins. But what happens immediately after the move-in may be just as important to future sales as everything that came before it.
The first 30 days of residency are where the promises made during the sales process are either validated or broken. They are also a critical window for creating resident and family advocates, generating reviews and referrals, strengthening reputation, and producing authentic stories that can fuel future marketing. <br>
In this session, we will explore how senior living sales, marketing, and operations teams can intentionally design the first 30 days as an extension of the customer journey rather than treating move-in as the finish line. Attendees will walk away with practical strategies for creating meaningful early touchpoints, identifying moments that matter, capturing feedback before problems become detractors, and turning successful move-ins into reviews, referrals, testimonials, and future marketing opportunities. <br>
The session will also engage attendees in sharing what their organizations are doing today, where the post-move-in experience tends to break down, and how sales, marketing, and operations can share accountability for creating resident advocates. <br>
Key Takeaways: <br>
Identify the critical moments during the first 30 days that most influence resident and family perception. <br>
Build a repeatable 30-day engagement framework that connects sales, marketing, and operations. <br>
Create intentional opportunities for feedback, service recovery, reviews, referrals, testimonials, and resident stories. <br>
Measure whether the promises made during the sales process are actually being delivered after move-in. <br>
Turn new residents and families into authentic advocates who strengthen reputation and influence the next prospect’s decision. <br>

Track Sponsored By: <img src=https://naccme.s3.us-east-1.amazonaws.com/SMASH+2026/Rilla_Logo_white_b… alt="Upload Image" width="200" /></p>

Panelist

Wednesday, October 07 9:30–10:15 AM
Room Marquis 1-3
Sales Strategy and Management
Faculty

Jason Kohler

MBA
Executive Vice President
Beztak

Jason Kohler has dedicated more than 20 years to the senior living industry, serving in leadership roles ranging from Nursing Home Administrator to CEO. He currently serves as Executive Vice President, Senior Living for Beztak, where he leads the senior living division of a vertically integrated real estate development firm that operates communities nationwide.

Jason earned his B.S. in Health Services Administration from the University of Central Florida, followed by an MBA from the University of Baltimore and a Graduate Certificate in Long-Term Care Administration from the University of South Dakota. He has held Nursing Home Administrator licenses in Florida, Pennsylvania, and Kansas.

Deeply engaged in advancing the profession, Jason has served on multiple national and state association boards, including the Georgia Senior Living Association, LeadingAge, and Argentum. He is also a strong supporter of the University of Central Florida where he serves on the Board of Advisors. Jason volunteers his time to mentor students, helping them discover the opportunities and fulfillment found in serving seniors.

A recognized industry speaker and thought leader, Jason has presented at major conferences including Senior Living 100, Argentum, SMASH, and Senior Housing News events where he has shared insights on marketing, sales, and operational strategies that drive occupancy and enhance the resident experience.
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