Sherri Davies serves as Vice President of Marketing for American Senior Communities (ASC), Indiana’s largest senior care provider. With more than 26 years at ASC, she has been instrumental in shaping the company’s brand and communication strategy, advancing through roles from Regional Director of Marketing to Marketing Manager, Director of Marketing, and now Vice President.

Sherri began her career in senior care as a Director of Activities and later as a Director of Marketing at a skilled nursing center. Those early experiences working directly with residents and her fellow staff gave her a deep appreciation for the joy, love, and purpose that senior care communities foster. That perspective continues to guide her approach today, as she focuses on telling authentic stories that build trust and strengthen community connections.

Throughout her career, Sherri has overseen initiatives spanning media relations, crisis management, digital strategy, social media, and advertising. She has also previously led ASC’s business development and sales efforts, but her true passion remains marketing—helping others understand and appreciate the meaningful work happening inside senior care communities.

Beyond her leadership at ASC, Sherri is deeply involved in the industry and broader community. She serves as Chair of Promotions and Fundraising for Share to Care, a nonprofit supporting senior care employees during times of personal financial crisis, and previously spent several years on the Board of Directors for the Alzheimer’s Association of Indiana.

Sherri’s expertise and passion continues to focus on transparency, connection, and celebrating the lives of residents and caregivers alike.