Brandon Logsdon is a seasoned executive with deep experience scaling B2B and B2B2C SaaS companies with expertise across CRM, payments, data platforms, and loyalty solutions. As CEO of Aline, he is focused on helping senior living operators meet rising complexity with intuitive, scalable software that improves efficiency and enhances the resident lifecycle.

Prior to joining Aline, he served as CEO of Excentus, where he pioneered innovative software and programs that transformed how fuel and convenience retailers go to market, including the creation of the Fuel Rewards program, the most successful coalition marketing program in the United States. After Excentus’ sale to PDI Technologies, he was president of consumer engagement at PDI, leading several high-profile consumer programs and driving rapid revenue growth through organic expansion and 11 strategic acquisitions. Throughout his career, Brandon has been known for building high-performing teams, scaling operations, and delivering technology-driven innovation.

He holds a BBA in finance and marketing from Texas Christian University and enjoys playing golf, skiing, and spending time with his wife and three children.