Justin Harden is the Vice President of Sales & Marketing at Phoenix Senior Living, where he oversees sales strategy, marketing innovation, and leadership development for a growing portfolio of communities across the Southeast. With over a decade of experience in healthcare and senior housing, Justin has established himself as a dynamic leader known for driving occupancy growth, building high-performing teams, and cultivating a culture of accountability.

In his role, Justin partners with community and regional leaders to elevate sales performance through coaching, data-driven strategies, and innovative marketing initiatives. He has designed and implemented comprehensive sales training programs, competitive sales contests, and targeted engagement campaigns that consistently improve inquiry-to-tour and tour-to-move-in conversions. His forward-thinking approach includes integrating technology and AI into the sales process, enabling teams to streamline operations, track performance in real time, and provide a more personalized experience for prospective residents and families.

Beyond metrics, Justin is passionate about shaping a sales culture rooted in empathy and connection. He believes that successful outcomes are built on understanding the unique stories of residents and families, and he encourages his teams to lead with compassion as they guide families through major life transitions.

A frequent speaker and thought leader in the senior living industry, Justin addresses topics such as sales leadership, cultural alignment, and adapting to the expectations of baby boomers entering senior living. His insights reflect both operational expertise and a personal dedication to enriching the lives of residents while positioning senior living communities for long-term success