Ellyn Thorson serves as the Senior Growth & Innovation Manager at Gannett Media Solutions, where she leads strategic initiatives that bridge data-driven insights with scalable marketing innovation. With a background in client strategy, research + development, and creative enablement, Ellyn specializes in crafting emerging strategies for multi-location senior living brands. Her work spans audience analysis, competitive research, and go-to-market innovations, with a focus on integrating emerging technologies to elevate prospective resident engagement and investment efficiency.

Ellyn’s leadership in cross-functional collaboration has supported the launch of high-impact campaigns targeting independent living, assisted living and memory care communities, aligning media strategy with demographic and behavioral trends. She is passionate about translating complex data into actionable growth strategies and leads a team of research professionals committed to advancing the senior living sector through thoughtful innovation and educational outreach.

Outside of her professional role, Ellyn Thorson is an active member of Junior Chamber International (JCI), also known as the Jaycees, where she has contributed to leadership development and community engagement initiatives. Her involvement has included organizing civic projects, mentoring emerging leaders, and fostering collaboration across generations. Ellyn’s commitment to service and innovation aligns with JCI’s mission to empower young people to create positive change, making her a passionate advocate for intergenerational learning and purpose-driven growth—values that resonate deeply within the senior living sector.

Ellyn resides in Springfield, Illinois with her husband and five adorable, loving pets. When not at work or leading initiatives with JCI, you can often find her training agility with Rue, her American Shephard, or singing and playing piano at local establishments.